As my Aussie pal Malcolm Auld first pointed out to me, the largest single discharge of effluent into the U.S. sewage system coincides with the most expensive TV commercials of the year – half time at the Superbowl.
This year Pepsi is saving millions advertising on the Super Bowl to invest in a better idea – a “Refresh Everything” campaign that asks people to suggest ideas to make the world a better place, promising $20 million to fund the winning causes.
That is what I call smart. Shame about their disgusting drink, though.
