Once upon a time a young man in the New York Public Library…

>> Picked up a book that changed his life – and many other lives.

His name was, and is Ken McCarthy.

The book inspired him to do something which proved hugely influential.

He launched the first ever online marketing course  – The System Seminar – in 1994.

As a result he became rich and famous, as did many attendees.

People like Perry Marshall, Dave Dee and Howie Jacobson.

But what book inspired Ken McCarthy all those years ago?

He called the author “The Super Heavyweight of Direct Marketing”?

The book was not new. It had already been in print since 1982.

It is still in print, though far fatter and more comprehensive than when he read it.

It’s called Commonsense Direct & Digital Marketing.

If it changed his life, perhaps it could change yours.

Because it doesn’t matter how old you are, where you are what you sell, do or manage.

Success principles have not, and will not change.

You succeed if you know more than the next guy and apply your knowledge.

This book will ensure you do – you can buy it on Amazon, or a pdf copy on my website.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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