Yesterday I saw an article about an avant garde Scandinavian artist who has “created” what I suppose they call an installation consisting of all the furniture of her apartment. How much talent did that take? How much thought? Have a …
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Does the Internet make idiots of us all? My answer is a resounding “I need no help in that department”
Here’s a good insult for you. My great favourite Dr. Johnson said unkindly of the playwright Sheridan (who was actually brilliant) : “Why, Sir, Sherry is dull, naturally dull. But it must have taken a deal of effort to become …
Read MoreMore on marketing buffoonery from the entirely wonderful Tom Fishburne
Few people comment more perceptively or hilariously than Tom Fishburne on the assorted lunacies of marketing. One, of course, is that promotions are a quick fix – but, like cocaine, a long-term killer – with one exception, which I shall …
Read MoreHow jargon (with a dash of political correctness) killed a nice man
Last year I did a talk to some Syracuse University students about Ethics in Advertising. Quite a challenge. I had to start by confessing to having done a few things in my time that I am ashamed of, but then …
Read MoreYack-fest reveals Clabeaux’s secrets – and a little something from Bangkok for you
Did I mention Dave Clabeaux to you before? He’s the guy who with his partner Ben Moskel runs an affiliate marketing business off a kitchen table that turns over something in excess of a million a year. (Folk claim they’ve …
Read MoreWhat you can learn from how to sell a brick
A few weeks back I went to New York to interview “the world’s greatest salesman”. His name is Todd Herman and he’s the guy on the left. The guy on the right has done even better. He’s Mark Zuckerberg. Yes; …
Read MoreDon’t have your copy written by a speak-your-weight-machine
My old friend Glenmore sent me something interesting today, as he often does, about a campaign aimed at “40-plus” women. After making sure this referred to age not measurements – you never know, do you? – I went to see …
Read MoreGod bless Lucy Kellaway – and another helpful idea for you
If there were no other reason for the existence of newspapers, Lucy Kellaway of the Financial Times would do. She comments on Corpora-drone better than I ever could. The other day she quoted three corkers. The first was Microsoft on …
Read More“8 things that are dirtier than your toilet” – is that a great headline, or what?
I saw that on Yahoo, and I defy you not to want to know what they are. I only quoted it because Warren Cottis from Australia scolded me yesterday for not delivering what I promised. He reminded me that a …
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