I got a tweety message from a guy who wants me to follow him. His description of himself read: “ISMA founding member. Certified Social Media Specialist”. Two thoughts occurred to me. 1. Start worrying when they start an Institute. It …
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What the greatest fraud in history can teach you about marketing
There is no more perceptive, wise or helpful commentator on marketing’s many lunacies than Denny Hatch. Here is an extract from his latest. I never really understood exclusivity until Bernie Madoff’s $50 billion Ponzi scheme put a spotlight on it. …
Read MoreOh, and by the way, fellow cynics …
My old Ogilvy Direct colleague George Machun who has been languishing disguised as an academic at SF State University sent me this. http://www.youtube.com/watch?v=ZKCdexz5RQ8 If it doesn’t make you laugh, you’re on the wrong blog
Read MoreThe mystery of Twittermania – and just about every other fad – explained
Greetings from Bucharest, where I’m sitting with a couple of colleagues in what I guess must be the penthouse flat, since we’re on the top floor. Shame about the hot water system. Anyhow I just stuck this picture up because …
Read MoreSex in schools? Watch out, Ed’s about!
When I whizzed off to New York the last thing I recall was reading about how teachers are spending their time making sure little kids are not being racists to each other. This was no doubt another initiative from the …
Read MoreCompare this with the people running the banks
Do any of you read The Motley Fool? By far the best thing of its kind, my partner Marta introduced it to me. Today there was a piece about the best way to evaluate a possible investment. Essentially it said …
Read MoreAs I’m in New York, here’s a fitting story
A woman and her ten-year-old son were riding in a cab in New York City,it was raining and all the hookers were standing under the awnings. “Mom,” said the boy, “what are all those women doing?” “They’re waiting for their …
Read MoreWanted: glorified dogsbody – amazing prospects
We’re looking for what they used to call a junior account handler, but that flatters what the job involves. (The upside is that all the rest of us in our squalid basement- even me – do these demeaning things). Before …
Read MoreWhat the hell are you doing in Minsk, Drayton?
Yes, Minsk, folks. And no, it’s not a secret location near Manchester. I’m doing a talk in Belarus (of which Minsk is the capital) because I impressed someone in Cuba a couple of years back when we did a seminar …
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