Blog – Page 92 – Drayton Bird Associates

Not all MBAs are evil …

If only more people listened to the advice of “Not hiring MBAs” began one comment I got yesterday. It was from Phillip Burmeister who told the story of a mine in South Africa that had to close thanks to bunch …

Watch out, Google’s about. Keep an eye on this … or risk failure

The picture has nothing to do with Google. It’s me in the Old London bar in Minsk last Sunday, and it’s there just because I like it. Now to business, with a statistic for you. The penetration of mobile phones …

Tales of Minsk, plus a golden oldie from that fount of jokes, GTH

First of all, thanks to everyone who responded to my little plea yesterday. And if you were thinking of doing so but didn’t get round to it, please do. All contributions gratefully received. Enough of that. When I got to …

Am I the slowest, doziest direct marketer of all time?

If you’ve ever put off doing something you know you should have done, you’ll understand what I’m about to confess to. In 1984 when I was in Sydney, the head of the Australian Direct Marketing Association said “Why don’t you …

The man who never had a proper job

Those of you who live in foreign parts won’t relate to this, but there was a controversy not long ago about whether the train robber Biggs should have been released from jail as it looked as though he would die …

Here’s the best thing I’ve read on typography in ages

http://www.alistapart.com/articles/on-web-typography/ Thanks, Michael Rhodes – who sends me a constant stream of good stuff. Hey, folks, did I finally do a link properly? Am I useless, or what? No need to answer. Bring back quill and parchment!

Now why do you suppose nobody believes them?

Years ago I decorated an American Express committee that reviewed their financial services marketing. Fortunately for them someone far wiser was also involved – Lester Wunderman. I always recall him commenting on constant discounting, “You are training your prospects to …