Sheer gut-churning terror Do you feel successful? I don’t “Could do better if he tried” was the usual comment I got at school – Nonetheless, I have done better than I expected and my greatest ally has been fear of failure. …
Read MoreCategory: Uncategorized
I’ll be Hornswoggled if this doesn’t pay off for you
“Experience is the name we give to our mistakes”- Oscar Wilde To be honest I haven’t a clue what hornswoggled means, but I know an amazing amount about what not to do – because I learned the hard way. I have …
Read MoreWhen you look in the mirror do you see a target market, or a human being?
Years ago I wrote that the way we define what we do determines what we do. This means words can say a great deal more than they seem to. Suppose you look in the mirror and you see an old coot like me …
Read MoreOh God, Drayton, not ANOTHER “Final Appearance”, you old fraud?
->->An unprecedented galaxy of marketing talent – for the first and last time ever. Do you know who Ken McCarthy is? He ran the first ever seminar on internet marketing 24 years ago. He taught many of the people whose names you’ll recognise today. People …
Read MoreAre you appalled by your behaviour?
->->I’m thoroughly ashamed of mine Frankly, this may not interest you. That’s because it’s not all about marketing or copy, though much of it is. You see, I’m writing my autobiography – and I’m 82 years old. That means two things. First, I’ve lived long enough to make some ghastly mistakes. Not just in business, but also personally.. Second, writing it’s …
Read MoreWhy LinkedIn reminds me of rotten sardines.
With an apology and a proposal for only 5 serious marketers Sorry: I have hardly blogged at all lately as I’m writing my autobiography. But I have something good for you today. It’s a joke about buying and selling. During World War 2 and …
Read MoreAre your ears big enough?
Smart, simple advice from a man I respect. Good morning, fellow scribblers. Do you have big ears? I hope so. No, I don’t mean ears like our redbone hound Gypsy has. I mean big as in “attentive” ears. My longtime …
Read MoreIf your life was on the line, who would you call?
Ken McCarthy ran the first on-line marketing training back in 1994. People like Dan Kennedy, Perry Marshall, Gary Bencivenga, Yanik Silver, Ben Settle and God knows how many more learnt from him. He changed their lives. But who taught him? …
Read MoreHow come you didn’t get rich?
Perhaps the golden copy rule is: people believe what they want to believe So let me ask you: Have you fallen for the hokum from guys who swear to make you rich in the twinkling of an eye? Their argument is simple. …
Read MoreIntroducing a new definition of insanity
You probably know Einstein defined insanity as doing the same thing repeatedly and expecting a different result. In business insanity is working like a dog to create something you hope and pray will make you and your family rich… but not marketing it …
Read More