>> The moral is “Don’t tell – show.” Advertising has deteriorated beyond measure in recent years as the Gaedarine Swine rush online media. I am no exception – e-mails cost me nothing but my patience. But whatever the media your …
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Do you have the secret ingredient for guaranteed success?
>> David Ogilvy’s brother-in-law reveals all. About 50 years ago Advertising Age editor Denis Higgins interviewed four of the world’s best copywriters. Ogilvy was one, Bill Bernbach – voted advertising man of the 20th century – was another. I shall …
Read MoreHow much of your life is wasted by this piffle?
>> You’d have to be thick as pigsh*t not to know this, wouldn’t you? We all rightly moan about the torrent of tripe we get via what I’m increasingly inclined to call anti-social media. Most of it is people either …
Read MoreFollow this Checklist and you CANNOT fail… >> But there are three catches. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles About 10 years ago …
Read More17 proven money-makers…
->->That you (or your copywriter) may not know You may think “creativity” will sell more for you. But you will find practical knowledge based on testing what sells and what flops far more profitable. We harness knowledge like this every day to …
Read More‘How to make your advertising make money.”
>> This book is priceless – but you needn’t read it. Here’s something that will take you an hour or so a day – but make you more money forever. “How to make your advertising make money” was a book …
Read MoreChoose your employers carefully.
“No one rises so high as he who knows not whither he is going.” – Oliver Cromwell If you don’t know where you’re going, God alone knows where you’ll end up. Probably in the sh*t. It’s incredibly important to have …
Read More(Free Video) The glory of the upward path
>> Some wisdom for your new year – via Singapore. The heading you read is from a famous 1930’s ad. It’s typically enthusiastic, American in the best way – and brilliant copy – to sell a home study course. Not …
Read MoreA quick look at today’s lies and social media “benefits”
>> plus a useful warning. Please forgive me if you find this makes no sense at all. It’s because I’m suffering from jet lag plus an upset stomach. I spent two and a half weeks in LA which (if you’re …
Read MoreForgotten on Remembrance Sunday.
>> “Nothing happens in business until something gets sold.” – Thomas J. Watson Jr – IBM Chairman.Sorry: you probably know a lot of what I shall say. But this is about something far more important than “business”.Every year in November Remembrance …
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