Painstaking attention to all the wrong things. Great hair, busy hands, no cliché – verbal or visual – ignored. And it wasn’t cheap either Years ago I was doing work for the Tories, whilst a friend was similarly engaged on …
Read MoreCategory: Uncategorized
Welcome to the world’s most WTF website … and more pretentious bats**t about “content”
Or maybe you’d prefer a little wisdom from the man who scared the pants off David Ogilvy I’ll come to the mystery website in a moment. First, though, a stroll down memory lane. When I was young people might sometimes …
Read MorePraise the Lord! At last some FACTS about Social Media
Amidst the babble and waffle, a voice of sanity from – of all places – the wonderful world of PR I don’t know if I ever told you this, but in my second job in advertising I was made to …
Read MoreI can’t make head nor tail of this. Can you? And does it matter?
Introducing the new science of persuasion by incomprehension. Kindly translate into English: “SDN Drives New SLAs Across Data Center WANs”. I have a very soft spot in my heart, which is close to my emaciated wallet at all times, for …
Read MoreOnly read this if you want to help sick children
What can the Mighty Pharoah TutanGromit teach you about marketing? I took this picture a couple of hours ago at Bristol University. All over the city there are creatures like this as part of Gromit Unleashed – a drive to …
Read MoreAmazing new drivel-centric service! Marketing basics for the lost and clueless
A two minute lesson from HubSpot on to how not to write to businesses People often ask me – and have for decades – whether you should write to business people differently to the way you write to “consumers”. The …
Read MoreLooking for idiots with more cash than sense? Start with the Digi-Morons – and why some are like politicians
A lesson from Milton Friedman on different kinds of money. When it’s not your money, who cares about dreary old ROI? The late Milton Friedman had it down pat in a 2004 interview with Fox News: There are four ways to …
Read MoreWisdom from Oz (and a 10 to 1 ROI from a discredited medium)
Before chasing the latest magic bullet, make sure you’re getting the best out of the old ammunition. This, from my long-time Aussie partner, Malcolm Auld, is just hilarious. It reveals the latest money-gobbling blind alley being followed by people who don’t …
Read MoreCrying into your beer – or coining money? Check out these suspicious claims
Join me at 5 pm GMT – or 5 pm, ET … or God knows when Your Time … And see if you too can make squillions … Or not Tonight I’m joining Daniel Levis for four hours – a …
Read MoreAs you advertise, so shall you sell. How much was blown on this little extravaganza?
Someone had an idea with balls. This ad – bad layout, bad copy – castrated it. Wasting how much? £50,000? Let’s have a guess The last recorded figures I saw state that throughout Europe Volvo sales are down 11.3% over …
Read More