Yesterday I got an email headed “Call me Drayton – I have set time aside to help you” from someone called Ben Rogers, who I’ve never heard of. Why should I call him Drayton when his name is Ben? Maybe …
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Twitter-bilge from Huffington. Two weaknesses to avoid if you want a hope in hell of integrating your marketing
Today my friend Michael Rhodes sent me something interesting from Huffington Post. This suggested that twitter is a more effective marketing tool than email. You will only agree if you are cursed with two costly and career-ending weaknesses. You always …
Read MoreEasy money going begging: if a thing’s worth saying once, it’s worth saying twice. With a little dash of corporate misery
When times are difficult, profit is hard to come by. But in good times and bad there is one place where you’re sure to find some. I was reminded of this because this morning Damian Lloyd, who reads (and he …
Read More“Nothing fails like success” – or how to get hopelessly marooned up your own derriere
This may not interest you much, but I coined the first phrase above about four years ago when the world’s economies started to fall apart. Not long before that we had been hearing moonshine from assorted idiots, economists and smug …
Read MoreWhich of these out-of-touch liars and incompetents would you prefer to rip you off? Plus a Eureka moment: would this interest you?
My writing was greatly influenced by 17th and 18th century writers. I don’t think English has ever been better written. In a column I wrote for Marketing in December 1997 I quoted Dryden, “When I survey life, ’tis all a …
Read MoreThe unsung marketing genius: another breed of Madman
Would you like to know how one man managed to make marketing money work about ten times harder than it should? Well, there is a new book out called “Changing the world is the only fit work for a grown …
Read MoreWhat makes it all worthwhile? The people. People like Matt Kahn
Twenty odd years ago an American writer came to me looking for a job. He was called Matt Kahn. He showed me his work, and I thought he was pretty good. One piece impressed me so much that I use …
Read More“I don’t care what you say as long as you spell my name right” – The glories of marketing dyslexia, and what I think about social media
I’ve never mentioned this, but the radiant Chloe who keeps me in line suffers from slight dyslexia. Happily this doesn’t stop her doing a great job and bossing me around with great enthusiasm, undiminished by my brainless incompetence. So I …
Read MoreBig surprise at the Caples Awards
They gave me a Lifetime Achievement Award. Very kind of them as I once wrote they were the silliest award of all. That’s because they don’t take results into account – the thing John Caples was obsessed with all his …
Read MoreA saint who moves among us. How doth she love herself? Let me count the ways… You might like to light a joint before reading the last bit
What follows is part of a heartfelt message from Rachel Elnaugh, who won fame as founder of Red Letter Day, an internet business that went broke. She has reinvented herself as a mentor etc., teaching other people what she knows. …
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