Do you mind if I jog your memory? It’s about a marketing gem Al stole shamelessly from me, and has been bleating on about ever since. He says it has saved his bacon countless times and just about managed to …
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Am I boring you with Ogilvy?
My last missive was about David Ogilvy. Again. But there are very good reasons why – and you might profit from them. You see, I practice what I preach. I always tell people to measure. My emails about David always …
Read MoreOgilvy’s boozy remedy for struggling writers
Have you ever been desperately thrashing around for an idea – but getting nowhere? Then maybe this will help. David Ogilvy, more than once, claimed the solution was alcohol. In one video he mentioned “a bottle” – then hastily changed …
Read MoreHow to Sell a Wrinkled Iguana…
>> and almost anything else you want. You can touch this statue outside a restaurant near my home in Bristol. And there are quite a few examples of the sculptor’s work scattered around the area. Brilliant! Because it’s one thing to …
Read MoreFollow this Checklist and you CANNOT fail…
>> But there are three catches. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles About 10 years ago I was interviewed by Clayton Makepeace. I …
Read MoreAre you throwing enough mud at the wall?
(With a good joke from Mark Twain) If you throw enough mud some sticks, they say. This usually applies to slandering or lying. But let me talk to you about helpful mud. The greatest weakness in most marketing is relying on just …
Read MoreWhat the richest man in the world can teach you.
I see Jeff Bezos, even after his divorce, is again richer than anyone else. Quite a few years ago, I wrote a piece about him. Why didn’t he go broke when everyone thought he would? He seemed to be losing …
Read MoreHere’s another crazy guarantee – with a video.
(Do this and I swear you’ll do better) I just spotted a seminar on how to find your “point of difference”. At first I was amazed. Why would you hope to succeed without offering something better? Pretty obvious, don’t you think? …
Read MoreI GUARANTEE this will help most of you.
No writing or creative skill needed, but it almost always works. Let me take you back to my youth, before time began. The motor car was a far more capricious creature than now… And at no time was it more capricious than when you set …
Read MoreAdvice from a Turkish brothel
->-> With a blessedly simple way to get more sales In 1980 I took my wife and her parents on a cruise through the Mediterranean. We stopped at Efes in Turkey, known thousands of years ago as Ephesus Our guide showed me the oldest …
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