My last missive was about David Ogilvy. Again.
But there are very good reasons why – and you might profit from them.
You see, I practice what I preach.
I always tell people to measure. My emails about David always get a strong reaction. So, rinse and repeat.
If it works, why change? You may get bored, but your market is like an animal: it moves. Every day new people come in, people who don’t know your story.
Every prospect wants to know what makes you different or better. Tell them.
Many people knew or worked with David. Some knew him better than me. But few are still around.
Some dined with him. Not so many stayed at his chateau. But hardly any sold their agency to him for a million or two.
So that made me different.
And that’s why I pepper my emails with tales of the great man. Here’s the important bit though, and why I’m writing this to you.
What can YOU say or do that nobody else can?
Or what can you do better than anybody else?
Because if you don’t know, all your efforts will be lost in the noise of everybody else’s marketing.
How are you going to stand out? It’s something you really need to nail down.
I’m lucky. My story is unique. But aren’t you, in some way?
You just have to think carefully. You may even make a priceless discovery: that you are NOT differentiating yourself enough. And that will force you to think harder and improve.
Of course, I’m biased, but my marketing club, Ask Drayton, will guide you, step by step through the marketing minefield.
It may even inspire you, for I was in deep doo-doo when I started the business Ogilvy & Mather bought.
How much will this inspiration cost? The price is $1. You can afford that, can’t you?
Best
Drayton
