>> Thank you for reminding me! I don’t know how I forgot this classic, but three of you almost immediately reminded me. Watch it now… I think the element of uncertainty makes the magic – lifts it from the dramatic …
Read MoreTag: copywriting tips
Do you have the secret ingredient for guaranteed success?
>> David Ogilvy’s brother-in-law reveals all. About 50 years ago Advertising Age editor Denis Higgins interviewed four of the world’s best copywriters. Ogilvy was one, Bill Bernbach – voted advertising man of the 20th century – was another. I shall …
Read MoreChoose your employers carefully.
“No one rises so high as he who knows not whither he is going.” – Oliver Cromwell If you don’t know where you’re going, God alone knows where you’ll end up. Probably in the sh*t. It’s incredibly important to have …
Read More[Video!] Here’s an unusual interview about business
->-> Because it’s not just about business. That’s why I think it’s better, but have a look and see what you think. Here’s the interview. If you like my stuff, why not do me a favour? Tell your friends! Best, …
Read MoreWill this email cure your hangover?
>> Do people ever praise your emails? Do you look forward to the daily torrent of guff? You know what I mean. The ones from people you don’t know – who don’t know you… Those that start with insincere concern about you, …
Read MoreAre these the two most dangerous words in business?
>> Every time I see them, my heart sinks. The words are “human resources”. I’ll explain why they trouble me in a moment But first let me tell you a story you may have heard before, for which I apologise, but …
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