>> Do people ever praise your emails?
Do you look forward to the daily torrent of guff?
You know what I mean.
The ones from people you don’t know – who don’t know you…
Those that start with insincere concern about you, garnished with phoney familiarity.
“Hi Drayton, I hope you’re doing well in these difficult times”.
(You know they don’t give a flying f*ck.)
Followed up by unconvincing claims of recent triumphs.
Dull recitals of results gained for firms you never heard of.
Or lies about how they’ve been studying your landing page and could improve it in three ways.
Perhaps even the old BS about getting in the top three on Google.
Yawn, yawn, yawn. Drivel, drivel drivel. Lies, lies lies.
Wouldn’t something honest and helpful make you happier?
Could it even cure a hangover? Could it?
Apparently one of mine did.
I discovered this when David Taws wrote to me about an e-mail I sent last Sunday entitled “Cockwomble Copy”.
“This email cured my hangover. Thanks.”
We generally send out emails 7 days a week.
I usually write at least 3 of them, and sometimes as many as 5.
And I get a regular flow of compliments that cheer me up to no end.
I can’t promise I’ll cure your hangover, but the odds are my colleagues and I can do better than that.
We can ensure you:
a. Don’t lose lots of money
b. Make a lot of money
c. Both of the above
d. Don’t sit there scratching your head before sending out something dull that won’t sell.
How?
With the most powerful weapon in the world.
Knowledge.
If you know more than your competitors you’ll find ways to beat them.
You’ll win when they lose: make more profit, lose less money and gain more business.
You will be happier than them.
Your hangovers will be less frequent.
Your head will be unscratched.
Life, in short, will take on a rosy glow.
Doesn’t that make sense to you?
And don’t you think the talents of someone who writes stuff that not only sells but also gets compliments would help?
Best,
Drayton
P.S. Know anyone who’d appreciate my Bird Droppings? Tell them to sign up to my mailing list here.
