One a lost opportunity; the other perfect for purpose Stephen Leacock called advertising the science of arresting human intelligence just long enough to get money from it. Most people who write or design posters seem unaware how fleeting that time …
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The dark art of writing to sell collectables
One of the best lessons on copywriting I ever received – and most still don’t get it I have been reading Samuel Pepys Diary. On 9th March 1662 he wrote that the crowns of Cromwell’s day were selling for 25 …
Read MoreCopy and AdWords – two essentials to make a living
When you emerge from your Olympic daze … You will still need to make a living. And frankly, you will probably need to be a lot better at it. That’s why I’m flying Howie Jacobson, author of AdWords for Dummies …
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