A tale of two posters

One a lost opportunity; the other perfect for purpose Stephen Leacock called advertising the science of arresting human intelligence just long enough to get money from it. Most people who write or design posters seem unaware how fleeting that time …

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The dark art of writing to sell collectables

One of the best lessons on copywriting I ever received – and most still don’t get it I have been reading Samuel Pepys Diary. On 9th March 1662 he wrote that the crowns of Cromwell’s day were selling for 25 …

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