>> Thank you for reminding me! I don’t know how I forgot this classic, but three of you almost immediately reminded me. Watch it now… I think the element of uncertainty makes the magic – lifts it from the dramatic …
Read MoreTag: copywriting
Do you have the secret ingredient for guaranteed success?
>> David Ogilvy’s brother-in-law reveals all. About 50 years ago Advertising Age editor Denis Higgins interviewed four of the world’s best copywriters. Ogilvy was one, Bill Bernbach – voted advertising man of the 20th century – was another. I shall …
Read MoreChoose your employers carefully.
“No one rises so high as he who knows not whither he is going.” – Oliver Cromwell If you don’t know where you’re going, God alone knows where you’ll end up. Probably in the sh*t. It’s incredibly important to have …
Read More[Video!] Here’s an unusual interview about business
->-> Because it’s not just about business. That’s why I think it’s better, but have a look and see what you think. Here’s the interview. If you like my stuff, why not do me a favour? Tell your friends! Best, …
Read MoreWill this email cure your hangover?
>> Do people ever praise your emails? Do you look forward to the daily torrent of guff? You know what I mean. The ones from people you don’t know – who don’t know you… Those that start with insincere concern about you, …
Read MoreAre these the two most dangerous words in business?
>> Every time I see them, my heart sinks. The words are “human resources”. I’ll explain why they trouble me in a moment But first let me tell you a story you may have heard before, for which I apologise, but …
Read More“One more drink and I’ll be under the host.” – Dorothy Parker
>> She was brilliant. Where do you find your ideas? Victor Hugo said all the armies on earth cannot beat an idea whose time has come. The problem for you and me is that we can’t wait for the idea to come. We must produce ideas to order. …
Read MoreNothing happens in business until something gets sold.” – Thomas J. Watson Jnr. CEO of IBM
You’re in business. So you know from bitter experience how true that statement is. But how can you sell more without breaking the bank? We hear that cry from many clients. Because there are some hard, nasty realities. You may have …
Read MoreFollow this Checklist and you CANNOT fail…
>> But there are three catches. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles About 10 years ago I was interviewed by Clayton Makepeace. I …
Read MoreWhat the richest man in the world can teach you.
I see Jeff Bezos, even after his divorce, is again richer than anyone else. Quite a few years ago, I wrote a piece about him. Why didn’t he go broke when everyone thought he would? He seemed to be losing …
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