How would George Gallup feel if he could see how today politicians are guided by the views of idiots? I have been writing a memoir of my experiences working with David Ogilvy. Others knew him far better and longer than I so I have …
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Ignore David Ogilvy. He deserves more than two pages
This is Ogilvy’s famous advice on writing. Sorry, I couldn’t follow it when describing him This is a memo Ogilvy wrote to staff 30 years ago The better you write, the higher you go in Ogilvy & Mather. People who …
Read MoreThe most dangerous word in advertising? I disagree with Mr. Ogilvy – and his brother in law
“Originality is the most dangerous word in the advertiser’s lexicon” – Rosser Reeves, often quoted by David Ogilvy As I mention with boring frequency, because I enjoyed every minute and am quite proud of it, I worked with David Ogilvy for …
Read MoreAustralia’s loss, China’s gain
World’s greatest pool of untapped talent wasted The other day a lady who got my free stuff on how to get a job said how hard she found it, as she is in her ’50’s. I was reminded of this …
Read MoreBut what exactly do you DO?
… In many cases I suspect the answer is “not very much” The bigger the business and the posher the titles the more drones you’ll have hanging about After I sold my business to Ogilvy and Mather the great man …
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