>> Thank you for reminding me! I don’t know how I forgot this classic, but three of you almost immediately reminded me. Watch it now… I think the element of uncertainty makes the magic – lifts it from the dramatic …
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Do you have the secret ingredient for guaranteed success?
>> David Ogilvy’s brother-in-law reveals all. About 50 years ago Advertising Age editor Denis Higgins interviewed four of the world’s best copywriters. Ogilvy was one, Bill Bernbach – voted advertising man of the 20th century – was another. I shall …
Read MoreChoose your employers carefully.
“No one rises so high as he who knows not whither he is going.” – Oliver Cromwell If you don’t know where you’re going, God alone knows where you’ll end up. Probably in the sh*t. It’s incredibly important to have …
Read More[Video!] Here’s an unusual interview about business
->-> Because it’s not just about business. That’s why I think it’s better, but have a look and see what you think. Here’s the interview. If you like my stuff, why not do me a favour? Tell your friends! Best, …
Read MoreWill this email cure your hangover?
>> Do people ever praise your emails? Do you look forward to the daily torrent of guff? You know what I mean. The ones from people you don’t know – who don’t know you… Those that start with insincere concern about you, …
Read MoreAre these the two most dangerous words in business?
>> Every time I see them, my heart sinks. The words are “human resources”. I’ll explain why they trouble me in a moment But first let me tell you a story you may have heard before, for which I apologise, but …
Read MoreWhat the richest man in the world can teach you.
I see Jeff Bezos, even after his divorce, is again richer than anyone else. Quite a few years ago, I wrote a piece about him. Why didn’t he go broke when everyone thought he would? He seemed to be losing …
Read MoreThree new heavenly bodies discovered
Recently, to my astonishment, three new planets shot into orbit. They belong to three well known marketing experts. They were already famous for their talents. But now these brilliant thinkers have transmogrified – and become Planets. Planet Kennedy, Planet Levis and Planet Marshall. Who …
Read MoreWhich marketer are you? Amateur or professional? How can you tell?
Yesterday a marketing director told me this revealing story… “Did I ever tell you about my talk to the marketing team at LexisNexis, in about 2013? I was nervous because the person who invited me was fired just before I …
Read MoreThe great Social Media Marketing boondoggle: crock of you know what – or goldmine?
Social media experts spring up like toadstools. But who is REALLY making money? As I have said countless times, too many marketers are gullible fools who think a magic formula will relieve them of the pain of thought, exploration, experiment, measurement and conclusion. This morning I got an email …
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