>> She was brilliant. Where do you find your ideas? Victor Hugo said all the armies on earth cannot beat an idea whose time has come. The problem for you and me is that we can’t wait for the idea to come. We must produce ideas to order. …
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Nothing happens in business until something gets sold.” – Thomas J. Watson Jnr. CEO of IBM
You’re in business. So you know from bitter experience how true that statement is. But how can you sell more without breaking the bank? We hear that cry from many clients. Because there are some hard, nasty realities. You may have …
Read MoreFollow this Checklist and you CANNOT fail…
>> But there are three catches. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” – Pericles About 10 years ago I was interviewed by Clayton Makepeace. I …
Read MoreWhat the richest man in the world can teach you.
I see Jeff Bezos, even after his divorce, is again richer than anyone else. Quite a few years ago, I wrote a piece about him. Why didn’t he go broke when everyone thought he would? He seemed to be losing …
Read MoreThree new heavenly bodies discovered
Recently, to my astonishment, three new planets shot into orbit. They belong to three well known marketing experts. They were already famous for their talents. But now these brilliant thinkers have transmogrified – and become Planets. Planet Kennedy, Planet Levis and Planet Marshall. Who …
Read MoreWhich marketer are you? Amateur or professional? How can you tell?
Yesterday a marketing director told me this revealing story… “Did I ever tell you about my talk to the marketing team at LexisNexis, in about 2013? I was nervous because the person who invited me was fired just before I …
Read MoreAn obscenity-free open letter to the manager of Lloyds Bank, Covent Garden
As you know many firms block swear-words so as not to offend their staff, who have never heard them as they never watch TV or go to the movies. So you may not have seen the original of this, which …
Read MoreToday’s best jokes: a slogan, a question – and there’s one born every minute
In jocular mood as I prepare to head off for a break in New York As you may have noticed, I think nearly all slogans are a waste of space and money, but I must thank whoever sent me the …
Read MoreWhy the wrong people thrive like maggots: a 51 year old lesson
No need to go to Canada to get it wrong. We have plenty of our own screw-ups, thank you An excellent editorial in Money Week – Britain’s leading and best financial magazine – discusses the new boss of the Bank …
Read MoreJargon lunacy in Wales – paid for by us taxpayers, of course
If these people just promised benefits in plain English, they might do a little better. But they think fancy marketing drivel impresses. I was brought up in what they now call the “hospitality business” only in those days it was …
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