You’re in business.
So you know from bitter experience how true that statement is.
But how can you sell more without breaking the bank?
We hear that cry from many clients.
Because there are some hard, nasty realities.
You may have a brilliant offering.
You wouldn’t be in business if your didn’t offer something good
But the moment of truth comes when people buy – or don’t.
When you make a profit – or go broke.
And it all boils down to copy – “content” as they call it. now
The words and pictures in your emails … your website, ad or commercial .
How well do they keep people’s attention till the magic moment when they think “Yes! I’m in”.
But you know what?
It doesn’t cost you any more to run good copy than bad copy.
And the good stuff can double or triple your sales
But good copywriting is a rare, almost magical talent – and very few possess it.
Many people think “I can write, therefore I can write copy.”
But a quick glance online or at the emails you get quickly shows you why most emails don’t get replies.
And why most websites don’t sell.
In fact most only keep visitors for fleeting seconds – not long enough to sell anything.
Yet just one word changed in an email can boost response as much as 50%.
Few copywriters really know what such words are. Yet many claim they can write copy.
And the top copywriters – who do know those magic words – charge like the U.S. Cavalry
– we’re talking $50,000 and more for a project.
So …
“How can you sell more – without paying through the nose for top copywriters?
Here’s your answer.
No matter what you sell, we can help.
Here’s just some of the clients we’ve worked for
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As you see, we don’t just help big names, but small ones you never heard of.
Not just for big campaigns, but one-off projects.
Here are some comments about their results:
“There are three reasons why we started working with them. Commonsense, experience and technique. They’re not 23 year olds in baggy pants with baggy brains to match. They know how to put all the bits together to make a successful campaign, and they work hard at making our money work.”
– Oliver Johnson, General Manager, Mercedes-Benz (UK) Ltd
“Extraordinarily good at understanding products, identifying what motivates prospects and, above all, getting more of them to reply and to buy. All I can say is Thank God for Drayton Bird.”
– Alex Davies, Marketing Director, Hargreaves Lansdown (UK’s largest investment advisors)
“Guys……I’M ECSTATIC! 42% open rate and climbing My sales team literally can’t call them quick enough from landing page and replies.”
– Nick Boddington, Managing Director, mib Data Solutions Ltd
“Drayton’s a genius you know. Seriously.”
– Ken McCarthy, founder, The Internet Gazette, and organiser of the first ever conference on web marketing, in 1994
“The response was 5 times higher than the TV ads, with 60% less cost, but the most interesting part was that the visitors to our website were DOUBLE and we had phone calls to our office. This never happened before … and all from 5 minutes advice.”
– Jaime Montesinos, Principal, IPM Business School, Lima, Peru
“We needed a direct marketing agency that was capable of directing and strengthening the strategic and creative work of local agencies around the globe. In my experience, few other agencies know as much about direct marketing.”
– Alida Catcheside International Direct Marketing Manager, Novartis
“Drayton Bird were extremely reliable to work with, always delivering work on time and within budget, usually hitting the mark within the first round of concepts presented. Their experience in direct marketing particularly shone through with impactful copy that got our customers to take action. I’d highly recommend them for any of your direct marketing needs. Gerald was a pleasure to work with, very responsive to our needs, and always going above and beyond.”
– Donna Ede, Marketing Manager, GLL
And that’s just a partial list. There are very few categories we have not worked in
If you’ve read this far, I know you’re interested.
So drop me a line now, while this is in your mind.
And before others reply – because we can only take on a limited number of clients at a time.
While you’re thinking, one last question.
Be honest.
Are you selling as much as you should?
Are you making the profits you deserve?
There is a spiral of prosperity in business, and not everyone understands it.
You can go two ways.
You can keep cutting prices to undersell your competitors. Having to sell more and more to make the same money.
That’s a race to the bottom. Crazy.
But once you invest in better copy and sell more, you can charge higher prices – because you have more demand than your competitors.
That’s a race to the top.
Isn’t that where you’d rather be?
And you’ll be surprised to know our good copy doesn’t cost any more than other people’s bad copy.
I know it takes on average 2 years for businesses to make a buying decision.
Can you afford to wait that long for more sales, more profits – and less worry?
Drop me a line, and let’s get started.
Best,
Drayton
P. S. Did you notice how long that message was? And yet you kept reading. That’s because long copy almost always beats short – but few know how to write it. WE do.
P.P.S. Know anyone who’d appreciate my Bird Droppings? Tell them to sign up to my mailing list here.
