>> Thank you for reminding me! I don’t know how I forgot this classic, but three of you almost immediately reminded me. Watch it now… I think the element of uncertainty makes the magic – lifts it from the dramatic …
Read MoreTag: Writing
Do you have the secret ingredient for guaranteed success?
>> David Ogilvy’s brother-in-law reveals all. About 50 years ago Advertising Age editor Denis Higgins interviewed four of the world’s best copywriters. Ogilvy was one, Bill Bernbach – voted advertising man of the 20th century – was another. I shall …
Read MoreChoose your employers carefully.
“No one rises so high as he who knows not whither he is going.” – Oliver Cromwell If you don’t know where you’re going, God alone knows where you’ll end up. Probably in the sh*t. It’s incredibly important to have …
Read More[Video!] Here’s an unusual interview about business
->-> Because it’s not just about business. That’s why I think it’s better, but have a look and see what you think. Here’s the interview. If you like my stuff, why not do me a favour? Tell your friends! Best, …
Read More“One more drink and I’ll be under the host.” – Dorothy Parker
>> She was brilliant. Where do you find your ideas? Victor Hugo said all the armies on earth cannot beat an idea whose time has come. The problem for you and me is that we can’t wait for the idea to come. We must produce ideas to order. …
Read MoreNothing happens in business until something gets sold.” – Thomas J. Watson Jnr. CEO of IBM
You’re in business. So you know from bitter experience how true that statement is. But how can you sell more without breaking the bank? We hear that cry from many clients. Because there are some hard, nasty realities. You may have …
Read MoreIgnore David Ogilvy. He deserves more than two pages
This is Ogilvy’s famous advice on writing. Sorry, I couldn’t follow it when describing him This is a memo Ogilvy wrote to staff 30 years ago The better you write, the higher you go in Ogilvy & Mather. People who …
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