How to Write (And Persuade) Better

“Would you believe you can transform your copy in under three hours?”

 

“In less time than it used to take Concorde to fly from London to New York*, I’ll give you everything you need


“In my studied opinion Drayton Bird is the Senior Genius of the copywriting world. Every time I get exposed to Drayton’s thinking, my own writing gets better!”
David Garfinkel – Copywriter and Direct Marketing expert. Known by industry insiders as “The Marketer’s Marketer” because leaders in the field often call on him to help them solve their most thorny problems

What I’m about to offer you has taken over 27,875,880 minutes and millions – if not billions – of other people’s money to create.

But you will pay less than the price of a meal for two at the airport.

Actually, unless you find that everything you are about to read is true, you will pay nothing.

I’m Drayton Bird. I’ve spent the last 53 years writing stuff to persuade and sell almost every single day.

And I’d like to teach you how to write and persuade better. But in a fraction of the time it’s taken me to learn – two hours, fifty minutes and forty nine seconds, to be precise.

But why should you listen to me?

Well I worked for the legendary David Ogilvy for eight years after I sold my company to Ogilvy & Mather. He said this:

“Drayton Bird knows more about direct marketing than anyone in the world”

And Gary Bencivenga, widely regarded before his retirement as the world’s best direct marketing copywriter said this:

“Your books are among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins”

The world’s most successful copywriter after Gary retired is Clayton Makepeace. He made as much as $6 million a year. After talking to me he said I:

“Triggered so many great ideas and confirmed so many closely held beliefs of mine, well, believe it or not, words fail…”

If I could help them, what do you think I could do for you?

Check out the other comments on this page. Don’t just read what was said though. Read who said it.


“Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him.”
Sir Martin Sorrell – Founder, WPP

As you can see, I’m distinctly better placed than most to show you how to write anything that will persuade people to do what you want.

I mean anything.

Sales letters, e-mail, advertisements, books, scripts for telemarketing or radio commercials – I can help you with all of them. The whole shooting match.

Let me explain …

Writing great copy isn’t some black art. All you need are some simple rules – then just follow them.

If you spend just over 53 minutes watching my first video you’ll be well on your way.

Watch the second and you’ll be miles in front of most. See all three and you’ll be light years ahead.

It really is that simple.

I want to order now – I’ve read enough

“What will I learn?”


“He is very knowledgeable about all of marketing and has many wise insights into other aspects of business as well. I have had him as a guest speaker in my course at Columbia Business School and he was just fabulous. He is just a great communicator who is funny while delivering superlative content.”
Prof. Srikumar Rao – Author, “Are you ready to succeed”

In the first video I discuss:

1. How do you get attention – advice from an advertising genius

2. What top bosses REALLY want from you

3. Who edited David Ogilvy’s writing?

4. How I sold the world’s most expensive executive education seminar – which they couldn’t sell before. I take you in complete detail through the problem, and how I solved it, word by word.

5. Why most marketing books are bad news

6. What’s the biggest problem with writing

7. A lesson from the Dragon Empress of China

8. How to convert a mailing into an ad

9. How do you get ideas?

10. The sin we are all guilty of (including me)

And lots, lots more besides.

Don’t forget that’s just the first video. After that there’s another one hour and fifty seven minutes jam packed with the fruits of 53 years’ damned hard labour.

I want to order now – I’ve read enough

Think about it. If after writing pretty much every day since the dawn of time I don’t know how it’s done I’m a pretty hopeless case.

Luckily for us both I’m nowhere near hopeless.

“Frankly, my dear, I don’t give a damn”


“Drayton Bird is a genius. Really.”
Ken McCarthy – Founder of The System. First person ever to run an internet marketing seminar

Perhaps you’re wondering – will this work for whatever you sell?

Well, it doesn’t matter what it is.

The rules for writing to persuade are the same.

Your service or product can be straightforward or complicated. Cost tens of thousands – even millions – or pennies. Be easy to explain or difficult. Have a short or long sales process.

I don’t give a hoot.

And it doesn’t matter what you want to write either.

Do what I tell you and you’ll accelerate your ability – and your results.

You’ll be writing great sales letters, advertisements, books, telemarketing scripts, and copy for websites.

The rules are always the same.

I want to order now – I’ve read enough

“How do I know you’re the real deal?”

I know. The world and his mother are telling you easy street is just round the corner.

But I’ve successfully helped everything from Airbus planes to Peppa Pig. Not forgetting insurance, hotels in Paris, machinery for filling pork pies, online legal services and Mercedes cars.

And worked with many of the world’s leading brands.

People like American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa.

I’ve worked with four of the top five ad agencies.

  • The Chartered Institute of Marketing named me one of 50 living individuals who have shaped today’s marketing.
  • The leading UK magazine ‘Campaign’ called me ‘the only universally acknowledged point of creativity in the direct marketing world’.
  • I’ve been awarded not one but two U.S. lifetime achievement awards.

You’ve already seen what the top bananas in marketing say about me.

But what about someone just like you. Someone who has shelled out their own money and seen all three videos. Someone like Sebastian Wick:

“Thanks a lot for all your tips and guidelines, I took about twenty pages full of notes in my little note book and would love to get your checklist and briefing template you mentioned on the videos, too.”

FREE – Two essential guides for your success

Actually that’s something I haven’t mentioned. Besides the videos you also get your hands on two invaluable documents – both are essential guides to your success.


“Drayton Bird loves his trade, which is why he has nothing but ridicule for its poseurs and imposters.”
Jeremy Bullmore – Former Chairman, J Walter Thompson and director, WPP

The first is the Briefing Document that I use with all my own clients.

If you’re trying to write and don’t have a decent brief you’re sunk before you start. You might as well not bother – you’ll save yourself time and heartache.

The Briefing Document tells you all the questions you need to ask.

When you’ve got the answers you can be sure you’ll know exactly what you’re being asked to do.

You also get my 21 point guide on how to evaluate what you’ve written. IT tells you what to look for after you’ve written something.

Just read through your work checking it against each of the 21 points. If you can tick off every one you’re most likely onto a winner with some dynamite copy.

I want to order now – I’ve read enough

“How much for a lifetime’s tested and proven knowledge?”

If you want to spend an hour talking to me it’ll cost you over $1,500. Come somewhere that I’m speaking and you’ll pay at least $470 – most likely more – to learn.

I’ve sold these videos for years at $99 each and they’ve been snapped up by the boat load.

But today I’m going to make you an offer that – quite honestly – you’d be a fool to turn down.


“If your business at all relies on direct marketing… do exactly what he says, and watch the promotions work… then secretly delight as people call you the expert”
Carl Daikeler – CEO, Beachbody US (leading DRTV firm)

But before I tell you just how little you can have them for let me tell you about your 60-day, no-nonsense, 100% money back guarantee:

If within 60 days you’re not completely happy with the video and don’t think it’s worth ten times what you paid, I’ll happily refund all your money – no questions asked. And you can keep the video too.

I’m absolutely fed up with the over-priced tosh about copywriting that I see all over the internet these days.

You’re selling something real. You need to learn from someone who’s sold real things to real people – day in, day out.

To keep you away from the money grabbing leeches I’m going to let you have these videos for only $29.97 each.

Perhaps you’re wondering why I’m being so generous. I’ll be honest with you, I have an ulterior motive …

I’m confident that you’ll find these videos of priceless value. And I’m hoping that once you’ve seen them you’ll not only agree, but also take me up on another of my offers.

Do yourself and your future a favour. Order now – in fifty four minutes you’ll know you did the right thing.

Still not sure?

Look. You could spend a lifetime trying to learn this stuff – I have. And even then there’s no guarantee that you’d actually know what you need to.

Or you could spend just under three hours with me and be sure that you have every single tool that you need.

So how much time have you got? The 27,875,880 minutes that it’s taken me – with no guarantee of your success – or 11 seconds short of 171?

Don’t waste another second. Order now before something else gets in the way.

Best,

 

 

 

Drayton

PS I wish to God there was a resource like this when I was starting out. If you don’t mind taking the time I have, making the mistakes I did – and still not being certain you’ll crack it – I guess there’s no need to watch the videos.

PPS Remember you’re covered by my 60-day, no questions asked, money back guarantee. I may be full of hot air – but what can you lose?

*Many years ago I flew on Concorde from London to New York. It was so expensive I was (almost) embarrassed. How do you think I managed that? That’s right. Somebody else was paying because I knew how to write and persuade.