Berlusconi: if he weren’t a criminal and a menace to democracy it would be funny

Groucho Marx’s most famous joke was “I don’t care to belong to a club that accepts people like me as members”.

Well, I don’t care to belong to a club that has someone like Silvio Berlusconi as part of the management.

By club I mean the European Community. There are other good reasons – it is run by an unelected bureaucracy, it pisses away my money like there’s no tomorrow, it’s screwing up our legal system, other European countries do better outside it – but Berlusconi is a very good one.

You don’t spend much time studying Italian affairs, I imagine, but if you did you would be horrified. By affairs I do not mean that Silvio pays for pussy. Many do and it’s not a crime. Nor even that he had it away with someone of 16. That is not illegal either. What he is actually charged with is encouraging underage prostitution.

But there are much greater concerns.

He has from his start as a property developer been closely involved with the Mafia – unless he has a secret fairy Godmother with a few billion to spare. In Sicily last year Massimo Ciancimino, a don’s son, said the Mafia gave Berlusconi the capital that founded his business by laundering dirty money through front companies. He is only one of many mafiosi who have confirmed these links over the years

Berlusconi’s rise was also facilitated by his links with Bettino Craxi, a Prime Minister so corrupt that he had to flee Italy and died in exile in Tunisia.

So what was the first thing he did when getting control of Italy? Make it harder for the courageous Italian magistrates to fight the Mafia. What do I mean by courageous? Quite a number have been murdered for doing their jobs. How many British ones have that problem to worry about?

Over the years Berlusconi has, besides his links with the mafia, been accused of false accounting, tax fraud, corruption and bribery of police officers and judges – including the bribery case in which David Mills, husband of Tessa Jowell is involved.

How has he escaped? By repeatedly pushing through laws preventing him from being prosecuted for all sorts of ingenious reasons. Every time the law is about to catch up with him, hey presto! A new law gets passed in the nick of time

It now looks as though he is about to be brought down, though, and there is an ironic twist.

Berlusconi controls or owns not some but most Italian media. Even over those he does not own he exercises control. Take RAI, the equivalent of the BBC. Recorded conversations exist in which he tells the president of RAI what to do.

But it is worse, because he also controls all the government advertising and a great deal more – and channels it to his own media and away from others. He actually stated in public that nobody should advertise in media critical of him. Italy’s highest tribunal, the Constitutional Court, has ruled many times that this concentration is illegal. But its decisions have not been enforced.

Ten years ago Berlusconi said in public that three leading RAI journalists critical of him were “criminals” and should not be on TV. And, miracle of miracles, they were fired. One – the most distinguished commentator in Italy – actually died soon afterwards.

The other two, though, managed to get back on TV and continued to tell the truth.

In elections last Sunday and Monday Berlusconi suffered a grave defeat. This was although he pushed through gagging orders that stopped RAI’s talk shows and investigative programmes from making comment during the campaign.

None of it worked.

His home town and power base is Milan, where among other things he owns AC Milan, Italy’s most successful team. He personally managed the campaign and said the vote there would effectively be a referendum on his government.

His nominee lost 55:45. In the third largest city, Naples, where he was expected to win, he lost by 65:35. (There were no elections in Rome).

Here is the irony, though.

After the vote he blamed the media. This is hilarious because of his stranglehold over all the main commercial channels and RAI.

It is hard to comprehend the grip and the malign influence of Berlusconi over Italy.

Imagine if Rupert Murdoch, who owns Sky Television, also had controlling shares in ITV and Channel 4, and controlled much of the advertising that media rely on to survive. Imagine that he also owned Manchester United. Imagine that he was financed by, and had close links with drug lords, murderers, the organisers of prostitution and every racket in the country.

And then imagine he became Prime Minister and ended the independence of the BBC. That is what has happened in Italy.

The revelations about his sexual capers obscure the fact that this is an evil man.

Italy is a land full of wonderful people. How they survive being ruled by an almost unending succession of shits and crooks is a tribute to their inventiveness. Pray God they have woken up.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. Ian Carter the Caller

    Why pull your punches, Drayton? Tell it as you see it!

  2. Rupert

    You list Berlusconi’s faults as if they
    were unique to him or to Italy
    or to both. Let’s have a look what we have here.

     

    For the last thirteen years we put up with
    the most dishonest and incompetent government ever seen in British history.
    They invaded at least two countries without any declaration of war or any proof
    of intended hostilities by those countries towards us. These wars were totally
    against the will of the majority (Iraq War demonstration of over one million
    people was a bit of a clue) and resulted in tens of thousands of civilian lives lost to say nothing
    of the casualties in the armed forces involved. So tick the ‘mass murder’ box
    and while you’re at it tick the breach of the Geneva Convention one too.

     

    Numerous ministers and politicians from all
    parties have been involved in ‘theft’ for personal gain from the tax payer.
    Tick another box.

     

    Opponents have been murdered ‘allegedly’ on
    government orders, a scientist who inconveniently got in the way of a war. A
    journalist and a football player were also ‘allegedly’ disposed of when they
    became involved in a sex scandal involving senior politicians. Tick ‘murder’
    several times.

     

    The state broadcaster, the BBC is so
    heavily infiltrated by members of the Labour party and fellow travellers that
    its impartiality is non existent. Just look at the number of senior staff who
    are or have been active members of the Labour party (names can be supplied).

     

    Every budget under the previous
    administration has been a blatant case of false accounting and yet they still
    deny that there is a problem. Another box to tick.

     

    What did this present bunch of losers do
    the moment they got in? They passed a law which prevents any British politician
    from being extradited to stand trial for war crimes. If that isn’t an admission
    of guilt I don’t know what is.

     

    Britain
    has become a country of lazy obese uneducated work shy morons who get the
    politicians that they deserve. Well the majority must be bloody stupid to even
    vote for people who have clearly deceived them, stolen from them, profiteered
    in the extreme from their privileged position and generally behaved like robber
    barons.

     

    At least Italy has beautiful people living
    in a beautiful climate, but, like us have a choice between crooks and arseholes
       

  3. Ian Carter the Caller

    Methinks I detect a minuscule note of bitterness … perchance?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.