The other day I read two things whose almost ludicrous contrast was so revealing I had to write to you about it. The first was a paper by an Italian surgeon about some highly complex heart operations. The second was …
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Don’t You Believe It! Sound sense from Mr. Anderson
I dropped a few names I respected the other day, and here’s another. I’ve never actually met Mike Anderson and I don’t owe him any money, but here’s a couple of things everyone ought to think about – and despite …
Read MoreAnother genius hits me with a piece of who-gives-a-flying-fuck marketing
Since a malign fate* has forced me to keep working**, I subscribe to all sorts of things in the hope that I might learn something. Many are very instructive – too many to mention really. The best are written by …
Read MorePigging it up
I was talking yesterday at an Ordnance Survey conference. Don’t ask me what it was all about, but if you’re in marketing you know that maps are very important for targeting. Although many people liked my usual selection of tawdry …
Read MoreLegal profession? Did I get my prepositions wrong? Really weird!
Thanks so much to everyone who replied so quickly to my cry for help this morning. Here’s what’s weird. What I asked was, can anyone help me with stuff about marketing for the legal profession? But everyone then wrote telling …
Read MoreCan any of you give me hand here?
Do you know anything about marketing for the legal profession? I know at least one of you does, but I’m wondering if anyone else can help. In a fit of folly, I’ve agreed to write a book on the subject. …
Read MoreIn Kalina, a suburb of Bombay they used to have the festival of St. Roque. Part of the fun was a game where the men of the village formed a circle within which a pig wasset free. The person who …
Read MoreJerry meets the President
An old colleague, Jerry Reitman, is involved with a charity that raises money for hospitals in the US and around the world (last year $245 million) that treated 17 million kids. Once a year, they have an Event in Disneyworld …
Read MoreHypocrisy and the pyramid of folly
“We know no situation so ridiculous as the British public in one of its periodical fits of morality” said Macaulay. The current torrent of revelations reminds me of kids when someone smashes a window. Nobody owns up. “He did it”. …
Read MoreIf they can’t write English, how good could their service be?
One of my colleagues wrote to an internet firm misnamed Articulate to ask three very simple questions. This reply came back from some wench in Customer Disservice: I’ve personally reviewed your case and have determined that it will require attention …
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