Three new heavenly bodies discovered

Recently, to my astonishment, three new planets shot into orbit. They belong to three well known marketing experts.  They were already famous for their talents.  But now these brilliant thinkers have transmogrified – and become Planets.  Planet Kennedy, Planet Levis and Planet Marshall.  Who …

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Good and bad: Lessons you can learn from two ads

Brilliant poster; stupid slogan; and an ad that throws away a good story I apologise for my usual tatty reproduction of these deathless works of art. Actually, I don’t. Your customers do not see them in a pristine condition the …

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Advertising schizophrenia at Fiat

How can one firm run an ad as good as this – but another so bad it made me groan? Do you ever look at an ad and mutter to yourself, “Wanker”? I do. It’s a sad condition, I know. …

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A tale of two posters

One a lost opportunity; the other perfect for purpose Stephen Leacock called advertising the science of arresting human intelligence just long enough to get money from it. Most people who write or design posters seem unaware how fleeting that time …

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