This Acer ad manages to tick all the boxes. Unreadable. Irrelevant. Incompetent. And frankly just a teeny bit bananas
Imagine you’re given the task of launching a new product.
The market is bitterly competitive. Computers. Dog eat dog. Squillions of cash are to be spent. But you have a good product.
What’s the obvious solution? Should you explain why your computer is better? Should you ask people to buy it?
No.
Get Keifer Sutherland, who is “known for speed, intensity and a fair number of explosions”. And say this machine is “all he needs to explore his baking passion”.
Keifer Sutherland? He’s an expert on computers? Will all the computers explode?Or just a fair number of them?
Er, yes, well. Keifer Sutherland. Holding a cupcake in one hand, because .. Well, because .. well, why not?
What a shame that newspaper printing makes the cupcake look like somebody’s brain, just extracted from their cranium, and you can’t read the copy because it’s white out of light green.
Actually, it’s not a shame. It’s a blessing, because it is impossible to discover what on earth Mr. Sutherland has to do with computers. But it says he likes baking. And he has “a sweet cupcake fluffy side.”
So that’s alright, then.
I hope he got well paid.
I hope someone gets fired.
But they’ll probably win an award. Right?
I thought the exact same thing when I saw the TV advert.
What a waste
HA HA HA HA HA! ROCKS!
Drayton, you don’t have the complete picture. Below is the confidential product design brief for the product:
PRODUCT DEVELOPMENT BRIEF
Target Audience
– Ageing Action heroes with bipolar “fluffy cupcake side”
Design considerations
– Must withstand a “fair number” of explosions, be marginally heavier than a single giant cupcake and facilitate the user’s “baking passion”.
– Part of an appliance-set to include matching egg beater and convection oven.
When you have the complete picture the logic behind the creative is ‘revealed’.
Okay, well … I’m seeing this for the first time, just now (Nov. 2013)…
And I am utterly flabbergasted!
I wonder how much this “copywriter” (can I even use that word in this context without feeling dirty?) got paid for this. Not to mention the folks all the way up the line who — INSTEAD of a check — should have been given their walking papers for such an insult to the trade, and what undoubtedly cost Asus a poop-load of sales and respect.
Yuck!
TOTAL INSANITY and I’m always amazed, really, daily! at how many insane people are making big money cheating other people. I said before and maintain, Drayton is the most honest man in this business and that’s one of the BIG reasons he is so popular. “Live forever O King.” If you ever die, we’re all in eternal marketing trouble. sn