Job: Mail Packs
The winner no one could beat – not even us.
In a market where their chief competitors are failing, Everest continue to thrive.
One reason is they pay less for leads and get more sales from them.
We created this. It increased response rate by 50% and contributed to reduce cost per sale by 34%.
We (and four other agencies) tried to beat it. Nobody could.
Once again we believe that what our client sells is interesting to prospects – and so we tell the whole story. This produces higher conversions.
Their marketing director, Paul Mitchel said:
“As one of the country’s largest mailers only three things matter. Results, results and results. We were doing fine – but needed a fresh input. Their first creative matched existing results. Learning from this they developed a pack which lifted response by nearly 50% – with cost per sale down by 25%. For three years we’ve tested their work against alternatives. Nothing else has had the endurance, flexibility or potential. People talk about partnership. They are the real thing. Quick, dedicated – and great lunches.”
