“Drayton Bird knows more about direct marketing than anyone in the world.”
– David Ogilvy, founder of Ogilvy & Mather
– David Ogilvy, founder of Ogilvy & Mather
“Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him.”
– Sir Martin Sorrell, founder of WPP
– Sir Martin Sorrell, founder of WPP
“Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read earlier in my career.”
– Joe Sugarman. Copywriter, author, multi-millionaire pioneer of infomercials – at one time America’s largest single seller of electronic products
– Joe Sugarman. Copywriter, author, multi-millionaire pioneer of infomercials – at one time America’s largest single seller of electronic products
“Your books are among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins.”
– Gary Bencivenga, widely regarded before retirement as the world’s best direct marketing copywriter
– Gary Bencivenga, widely regarded before retirement as the world’s best direct marketing copywriter
“What a kick that was! I feel like I’ve just spent an hour with the Pope … you triggered so many great ideas and confirmed so many closely held beliefs of mine, well, believe it or not, words fail …”
– Clayton Makepeace, the world’s highest paid copywriter
– Clayton Makepeace, the world’s highest paid copywriter
“I value the partnership which seems to have grown between our two firms.”
– Peter Hargreaves, Co-Founder and CEO of Hargreaves Lansdown
– Peter Hargreaves, Co-Founder and CEO of Hargreaves Lansdown
“That was great … 48 hours later I got two good pieces of copy from people who’d never written before in their lives.”
– Rowan Gormley, co-founder of Virgin Money and Virgin Wines, and founder of Naked Wines
– Rowan Gormley, co-founder of Virgin Money and Virgin Wines, and founder of Naked Wines
“Drayton Bird is the senior genius of the copywriting world.”
– David Garfinkel, copywriter and direct marketing expert,
known by industry insiders as ‘The Marketer’s Marketer’
– David Garfinkel, copywriter and direct marketing expert,
known by industry insiders as ‘The Marketer’s Marketer’
“The most stunning results I’ve ever seen.”
– Chris Santry, Managing Director of Investment Research Services
– Chris Santry, Managing Director of Investment Research Services
“Drayton Bird Associates promises “Results – nothing less” and that is what they’ve delivered consistently.”
– Huw Williams, Marketing Director of Leger Holidays
– Huw Williams, Marketing Director of Leger Holidays
“Your creative is the only material we have that consistently meets and exceeds its targets.”
– James Perrin, PruHealth – Prudential Assurance
– James Perrin, PruHealth – Prudential Assurance
“Drayton has helped us become the 2nd largest player in our sector.”
– Neil Sherring, Marketing Director of Windsor Telecom plc
– Neil Sherring, Marketing Director of Windsor Telecom plc
“Drayton goes beyond “thinking” and “feeling” into what matters most of all: “acting” – parting with their hard-earned cash for your product.”
– Paul Leadbitter, Head of Direct Distribution at LV= – Liverpool Victoria
– Paul Leadbitter, Head of Direct Distribution at LV= – Liverpool Victoria
“The response was 5 times higher than the TV ads, with 60% less cost … the visitors to our website were DOUBLE and we had phone calls to our office. This never happened before … and all from 5 minutes advice.”
– Jaime Montesinos, Principal of IPM Business School in Lima, Peru
– Jaime Montesinos, Principal of IPM Business School in Lima, Peru
“When CCB wanted to promote fastMAP we asked Drayton to write the copy. We got five times more response.”
– Tony Coad, Chairman of CCB Ltd
– Tony Coad, Chairman of CCB Ltd
“BeachBody.com had a moderately successful DRTV fitness business doing $6 million per year. Then the company started to employ the suggestions and strategies of Drayton Bird, and in its next year the company topped $40 million in sales.”
– Carl Daikeler, founder and CEO
– Carl Daikeler, founder and CEO
“Over 25 years the one constant that has always been my source of inspiration has been Drayton Bird.”
– Rob Tolmie, founder of Extrafilm (Australia’s leading photographic DM firm)
– Rob Tolmie, founder of Extrafilm (Australia’s leading photographic DM firm)
“A full-on, no-holds barred exposé of what works and what doesn’t work in the world of marketing communications.”
– Dave Edmonds, Head of Marketing Communication for NatWest Bank
– Dave Edmonds, Head of Marketing Communication for NatWest Bank
“So popular that I had to turn down bookings and return cheques as we were hugely overbooked.”
– Janet Attwater, DMA
– Janet Attwater, DMA
“I learnt more in half an hour of Drayton Bird than on the 6-day marketing course I attended.”
– Senior Marketing Manager at Xerox (UK)
– Senior Marketing Manager at Xerox (UK)
“Lots of common sense told with real success stories and good humour.”
– Gerard Price, Chief Executive of Linden Homes
– Gerard Price, Chief Executive of Linden Homes
“Certainly the highlight of the day and much admired by all who attended.”
– Stephen Pike, director of Dolder Grand Hotel, Zurich
– Stephen Pike, director of Dolder Grand Hotel, Zurich
“I really respect and admire your work. I have your books here and I’ve read through them to pick out all kinds of golden nuggets.”
– Yanik Silver, SurefireMarketing.com
– Yanik Silver, SurefireMarketing.com
“I built my business on Commonsense Direct Marketing – It always points you in the right direction.”
– Andrew Turner, MD and founder of Central Trust (Britain’s biggest loan business)
– Andrew Turner, MD and founder of Central Trust (Britain’s biggest loan business)
“There is no better craftsman of the word in the world.”
– Derek Holder, Founder of Institute of Direct Marketing
– Derek Holder, Founder of Institute of Direct Marketing
“Every day you remind me of something close to my heart, a viewpoint long forgotten, or something I’m actively thinking about.”
– Steven Taylor, Marketing Director of Premier Resorts Limited
– Steven Taylor, Marketing Director of Premier Resorts Limited
“Inspiring.”
– Roy Porter, founding chairman of The USDMA
– Roy Porter, founding chairman of The USDMA
“Fantastic and inspirational!”
– Janet Sullivan – Sales – Goodwin Electronics
– Janet Sullivan – Sales – Goodwin Electronics
“I have had him as a guest speaker in my course at Columbia Business School and he was just fabulous. He is just a great communicator who is funny while delivering superlative content.”
– Prof. Srikumar Rao, author of “Are you ready to succeed.” His Creativity and Personal Mastery is the only business school course with its own Alumni Association
– Prof. Srikumar Rao, author of “Are you ready to succeed.” His Creativity and Personal Mastery is the only business school course with its own Alumni Association
“The only news email in my inbox I stop to actually read and have encouraged all my staff to sign up for it. Fantastic email series. Please don’t stop.”
– Anna Lee – institutional investor
– Anna Lee – institutional investor
“Many thanks, as always, for your “Helpful Hints” email – it is a vital source of knowledge and ideas to me, and I devour it every time I receive it.”
– Trevor Baker CEO of Public Sector Software Ltd
– Trevor Baker CEO of Public Sector Software Ltd
We spent weeks trying to sort this out, Simon. All a mystery – and not true either
Thank you sir—your candor and insight are always highly appreciated.
Thanks a lot Drayton
Why has no one pointed out that Drayton Bird is brilliant, hugely perceptive, a splendid man, and just as clever as William Shakespeare? Haha.
No, really – not being funny, he is all those things. “How even a business idiot like me made a million or two” is my personal anthem.
Hi! Dave Engstrom from Seattle suggested I contact you and see if you could help me. He highly recommends the work you do. I am an MD/Functional Medicine physician trying to fine tune my vision, make an effective website etc. Help! I have a website guy to create it but I do not have the vision on what needs to be created. Ugh.
Claudine Kubesh, MD
Drayton, It is a funny ,profound, and touching book.Some Rats Run faster, with you and John Petty’s motor on the cover ,still sits on the shelf of my library in Scotand.You should have mentioned being asked to write for the Royal Court in the middle of the chaos.Good running into Joe( who became our Partner), Rosser( ditto),Tony,John W, Jonny M(our founding shareholder),Marty,Geofrey K,et al from those sunny boozy days. Points of memory: I think it was 92 Park St;What did Seltzer in was the washing machine wars,and under capitalisation,plus a penchant for reading The Deep Sleep when drunk and depressed,not me. I was happily at Y&R at the time.When I got back to CPV the place had been pretty much wrecked by the takeover by K&E,and the odious Bill Shelton’s stealth war on dear Jack,so I cleared of to work with Gabe.When I told Jack what Gabe was paying me ,he took a long puff and said,” God I wish somebody would pay me that, how can they afford it ?” said they can’t but Gabe doesn’t know that he’s just arrived from New York and been given carte Blanche so I asked him for a New York salary.
Continuation : I still dream of Shelagh doing what comes naturally down in Dorset,don’t you?
We did have a hell of a lot of fun in our attic,and I learned a lot from you.Stay well ,keep sane,
and thanks, John
Drayton Bird
Best Results
Drayton is no spring chicken, but if you want to sell spring chickens, he’s the man to do it. A brilliant legend of the direct marketing world.
In an industry that has become ageist and thinks kids in shorts can do as good a job as experienced people, the reality is – experience sells. And Drayton has the proof.
Sadly I fear we have the industry we now deserve, mediocre, poor standards and bland. Where’s the talent? The next generation of Drayton Bird’s?
Read any of his books and you’ll learn loads.
Looking forward to learning from your emails.