Irony – and your comments

Just for the benefit of anyone who’s had an irreversible sense of humour bypass operation, an explanation.

Much of what goes on in the world today is far too serious to be treated seriously, so many of these pieces are ironic. If you don’t know what that word means, you strayed here by accident. Leave before I upset you any more. There are many earnest blogs entirely devoid of smiles. Any that mention Al Gore or diversity approvingly will probably suit you fine.

I really appreciate the comments you make (or at least the ones I understand) and want to thank you. I often feel like responding, but of course the system doesn’t reveal your e-mail address. So if you want me to agree, disagree, or thank you, leave your e-mail address.

And by the way, Michel, I’ve lost yours because I’m terminally inefficient, but I really appreciated what you said.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. Catherine Lawson

    Drayton – you should shift over to wordpress then you could collect email addresses.

    Did you understand a word of what that guy who said he was the devil said? I didn’t, but he said he was the devil so he’s probably a bit of a fruitloop anyway.

    Reply
  2. Michel Fortin

    You’re most welcome, Drayton. (I’ll email you once again.) Nevertheless, if terminal inefficiency is a prerequisite to having your sense of humor, I submit that you are bloody incompetent and should remain so.

    Reply
  3. Ian Denny

    Seriousness is rife.

    I’ve found that having a little fun offends those that would be a nightmarish client.

    So all power to poking a bit of fun at things. Isn’t life far better with clients who appreciate a little humour?

    It’s far better to like your clients.

    Those that don’t see the funny side never will.

    Reply
  4. Simon

    Hi Drayton,
    Agree wholeheartedly with you so many anally retentive people we have become such academic bores the types we all run a mile from at parties but I can tell you one thing with absolute certainty humour is key and will blow the lid off many a dull day.

    I am always criticised for my sense of humour but find it works like nothing else. Life is far too short.

    Best regards
    Simon

    Reply

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