Goodness me, let’s not offend anyone

Well, I’m in the US again, for my youngest’s birthday party, which would be perfect if it were not my eldest’s Christmas bash in Brooklyn the night before.

No long boozy sessions tonight with the lads for me then.

The climate here is cold – and just slightly short of insane. On the TV yesterday I saw the following:

We wish you all a happy multi-faith Festive Season.

Doesn’t that word multi-faith warm the cockles of your heart? How much more sincere does it sound than boring old Merry Christmas?

It’s true there are many faiths here, just as in England, and the chief aim nowadays is not to upset anyone. But in a country with an amazingly high percentage of church-goers compared to us slackers in England, it is astonishing that this sort of tripe pervades.

My heart cries out for all those who have been distressed over the years by the word Christmas. Many probably threw themselves off high buildings as a result.

It is interesting to compare our warm, embracing approach with the more muscular one in countries where they live a simpler life.

They don’t worry about these niceties in Saudi Arabia. Try opening a church there and seen what happens. Or try being a Christian in parts of Pakistan. But this attitude is not exclusive to Muslims. Don’t upset the more enthusiastic Hindus in the wrong parts of India, whatever you do. If you’re a Marxist it could cost you your life.

Here, on the other hand, there seems a reluctance to stand up for ourselves. Except, of course, for the Evangelicals of one kind or another, who are almost as hot in their beliefs as the people I just mentioned.

Why on earth do I think about these things? Because, as Napoleon put it, “Moral force rather than numbers, decides victory.”

You can’t have any moral force without faith. These zealots may be crazy and deeply unpleasant, but we seem to believe in nothing around Christmas except shopping.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Well, it’s not surprising, Drayton, this sudden bent toward ultra-pc-ism…goes right along with a media turned so far left they’re in danger of breaking their necks, added to the general turning away from faith (of any sort) that’s left us sadly adrift.

    Schools and all government institutions are so hopelessly mired in this mustn’t-upset-anybody attitude that it’s become taboo to mention anything to do with Christianity in or around a government building (although every OTHER religion seems to be ok), and businesses in town sweat over putting Happy Holidays on their greeting cards rather than the newly-offensive Merry Christmas.

    Our Founding Fathers are scratching their heads. “Gee, wasn’t it supposed to read ‘Freedom OF religion?’ not ‘Freedom FROM religion?'”

    What a difference two extra consonants makes, eh?

    Well, back in Texas where I’m from, folks have an answer to the PC madness:

    “Yore in Texas now, so Merry CHRISTMAS, Dammit! An if y’don’t like it…y’can pack yer duds an LEAVE!”

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