Australia – for those interested

Stu asked me to let him know what I’m doing in Oz … clearly a covert way to arrange a lynching.

The answer is that I am definitely doing most of a day in Perth and also I think a keynote speech, for fundraisers, on February 22nd and 23rd respectively. A happy coincidence because the first time I ever did a solo full day in my life (and was I shitting myself – or what?) was in Perth, 23 years ago.

I believe I am doing some breakfast talks for Australia Post who’ve been my genial hosts regularly since that first terrifying day in Perth. I’m also going to Sydney and maybe Tassie – not sure yet where or when I’m telling my jokes, but the last time I did one for them it was in one of the toughest venues on earth.

It was a beautiful private room in a restaurant neatly perched near Circular Quay. On one side, a glorious view of the Opera House; on the other, the Harbour Bridge. No distractions at all:-) Now THAT was a challenge!

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. kyle

    Be sure to let us know when you’re in Sydney. I’ll need some prep time to mug a postie and get an Aus Post uniform.

    Reply
  2. CatherineL

    Sounds interesting Drayton. How long are you going for?

    By the way, if Stu is trying to encouraging his friend to go and see you, I hope he doesn’t show him that bloody picture.

    Reply
  3. Ian Denny

    A bit off topic, and I can’t quite fathom out why, but I thought you’d be the ideal person to discuss a language issue.

    The question is the use of swear words.

    And in particular on blogs and web-sites.

    What’s acceptable? Should they be appropriately f*cking bleeped?

    Or do we really give a s?it?

    Is the word t&t more acceptable than tw?t?

    I read a blog post from Barbara (bloggingwithoutablog.com) who raised the issue.

    She gave an example of a blog that a teacher referred young students to. The university blocked the site because of profanities which were freely allowed in the comments sections.

    It’s a b*oody interesting point don’t you think?

    Reply
  4. Ian Denny

    A bit off topic, and I can't quite fathom out why, but I thought you'd be the ideal person to discuss a language issue.

    The question is the use of swear words.

    And in particular on blogs and web-sites.

    What's acceptable? Should they be appropriately f*cking bleeped?

    Or do we really give a s?it?

    Is the word t&t more acceptable than tw?t?

    I read a blog post from Barbara (bloggingwithoutablog.com) who raised the issue.

    She gave an example of a blog that a teacher referred young students to. The university blocked the site because of profanities which were freely allowed in the comments sections.

    It's a b*oody interesting point don't you think?

    Reply

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