Australian wind-up – again


I’m off to Australia in a month for one of my regular little speaking trips.

My partner there, Malcolm always takes perverse delight in winding me up. No opportunity is lost to point up the glory of Australia’s sporting achievements (the rugby made a pleasant change again) but he always seems to go into overdrive just before I go over there.

So this morning he sent me the above picture as an example of REAL buffoonery. I don’t understand how he got it.

My partner took it in our flat, so she is clearly the culprit. Heads will roll!

What the hell is that on my face? Wrinkle remover? It didn’t work.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. stu

    Drayton, is your talk in Australia open to the public and if so where? I have someone who I will try and persuade to go if so!

  2. Now I see what I had suspected for a while – you are slightly mad.

    I don’t yet have the bottle to post normal pictures on my blog. And I could never imagine posting anything like this.

  3. That’s what I meant! You get an enquiry when you’re not selling!

    It’s great fun writing stuff that doesn’t ask for a sale and you get them.

  4. Catherine, the man I knew well whom I most admired, David Ogilvy, said “develop your eccentricities when young.”

    Maybe I am just a late starter. Maybe not, though. Because over 50 years ago I read what Shakespeare wrote, as Polonius’ advice to his son Laertes: “This above all, to thine own self be true”.

    This persuaded me there and then that if you wish to be the same as everyone else, you might as well be nobody. In fact you might as well never have existed.

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