A few Aussie tales – and truths for you

Before I get going on this subject, if you’re interested in marketing and you sometimes wonder why what happens happens, scroll down to December and read something about poltergeists, which I just found in draft and edited.

If it doesn’t make you smile, I’ll be surprised.

Now to my subject.

The English tend to make stupid jokes about the Australians, as most of the first white settlers were criminals.

The jokes are stupid because hardly any of those people were what we would call criminals now. If you look at the appalling misery most people lived in, you’d have had to be a saint or stupid to stay honest. The choice was simple: steal or starve.

However, the chief criminals here now are often – just like everywhere else – the grimy politicians and their henchmen. I learned this the first time I came , in 1971. I had a beautiful new wife called Anna, was so broke I lived under a false name, and came out to stay with her parents – and to try and make some money.

I failed dismally – and the one thing that would have made me successful I never even tried. I asked people about mail order, and they said there was no future for it. Like the idiot I am I took their word for it. Ha!

Anna had been a world-class dancer with the Katherine Dunham ballet, a top model and was actually a Maori Princess. She was a pretty remarkable woman. She introduced female wrestling in Australia – and her description of that was hilarious.

She had also worked in politics and was engaged before she met me to a powerful politician called Lionel Murphy Q. C., who became Attorney General, then Chief Justice of the Supreme Court.

Lionel ended up indicted for taking bribes or something equally shady, and only beat the rap by dying of a heart attack – no surprise because he drank like a fish. During that visit Anna and I had a memorable lunch with him during which he drank wine out of two glasses.

Then he took us up to his office and showed us all the legislation he would put through if they got elected – which he did. “And the person who inspired me to do all this was your wife,” he added.

My most memorable day that visit was driving from Sydney to Canberra with Anna and a gay friend called Michael who had worked in stockbroking and politics. He told us all about the crooked stuff that went on – and still does – for which there is a wonderful Aussie word, “shonky”.

Judging by the front page of The Australian yesterday, nothing much has changed. The PM of New South Wales seems to have some rather shady friends, there’s massive corruption going on in one of the local councils – even Berlusconi would be impressed.

My most memorable afternoon on that long ago visit was spent drinking with one of Anna’s ex-boyfriends, Clyde Packer – brother of Kerry. Clyde was actually his father’s favoured heir, but they had a row. When Clyde took Anna to meet his father, the legendary Sir Frank Packer, the old rogue tried to put his hand up her skirt.

Don’t blame him. God, she was beautiful.

My most memorable sight was a TV show which featured film of a few Sydney detectives taking bribes. You could see the cash, hear the conversations – everything. Then they interviewed the chief of the crime squad, after showing him the film.

“What do have to say about that?”

“What?” was the reply.

“The bribe taking.”

“What bribe taking? What are you talking about?”

Talk about nerve.

The only people I’ve seen that worried me more than that lot were the terrifying security guards in our hotel in Kiev last year, who had obviously got the job because they were too villainous to fit in with the normal criminal community.

But that’s another story.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

8 Comments

  1. As usual the colonisation of Australia and the despatch of criminals thereto was another great British cock up.

    WE should have gone there and left the criminals over here – bloody obvious!

  2. Er… actually we DID leave most of the real crims here, Rupert.

    Their descendants went into politics and ended up running the country.

  3. Actually Drayton, this government is criminally incompetent.

    March 98 FTSE 100 stood at 5782
    March 08 FTSE 100 stands at 5767
    Growth -0.26%

    March 98 Dow stood at 8569
    March 08 Dow stands at 12213
    Growth + 42.53%

    March 98 CAC (France) stood at 3875
    March 08 CAC stands at 4676
    Growth + 20.67%

    March 98 DAX (Germany) stood 5097
    March 08 DAX stands at 6545
    Growth + 28.41%

    March 98 Heng Seng stood at 11519
    March 08 Heng Seng stands at 23120
    Growth + 100.71%

    And that bloated unelected Scots twat claims to be the best chancellor and pm we’ve ever had!!

  4. My goodness, I never saw those figures before, though I’ve been pointing out what an overrated tosser Brown is for quite some time.

    What I have never understood at all is the way that journalists – even right wing ones – keep saying he is a competent man on finance. Bizarre.

    I see no sign of hope with Cameron, though. None of thse people seems to realise that endless waffle about strategy is no substitute for detailed planning.

  5. Anonymous

    Rupert’s last name isn’t “Murdoch” per chance? A distant relative of Ned Kelly – now there’s an immigrant who knew how to achieve and he never whinged once, ask for his ten quid back or wear socks with sandals!

    Hire this bloke, Drayton, he can warm the audience up while waiting for you!

  6. Wonderful stories about the colourful characters of times long since gone but still some colourful characters around in Aussie as there are everywhere else in the world. Lets not worry about politicians though… remember we get the ones we deserve.

  7. Winston Marsh is certainly qualified to comment on Aussie politicians, Drayton. He created one of the most perfect direct mail campaigns I’ve ever seen, based on infamous Federal Treasurer (and later, Prime Minister) Paul Keating, back in the 1980s.

    Pure genius — and with a 120%+ response rate! (According to my notes at the time.)

    The story is retold here: http://kick-start-your-business.com/direct-mail-higher-response-rates/

    (Winston, if there are any inaccuracies in the re-telling, please feel free to correct me.)

    1. Drayton

      THAT REALLY IS AN EXCELLENT PIECE!

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