Glad you can’t spell, either, dear anonymous


This is in response to the question from anonymous of Altrincham (not Altringham) about the results of The Apprentice.

I see you have the same trouble with typing as me. My sympathy!

For those of you not familiar with it, this show is a sort of second-rate English rip off of the dreadful show featuring Donald Trump’s bizarre hair, appalling clothes, bad manners and mean little pursed mouth.

The “star” is an English version of Trump, called Sir Alan Sugar, who has only ever had one half-success, the Amstrad computer, a cheap, primitive early machine which he never had the wit to follow up on.

Even by the low standards set by Trump he is a thoroughly obnoxious bully; and in the last series the winner he chose was, as anonymous says, a man who lied in his CV.

They deserve each other, but I think that making a liar your winner casts a revealing light on what is left of morality in business – and I am not exactly a prude.

And if Alan Sugar is someone to emulate and a measure of success, God help us all.

I am quite fascinated by the popularity of these shows, which are an interesting expression on what I think is called schadenfreude – delight in the misfortunes of others.

Mind you, many of the people who appear in some of these shows – Big Brother especially – seem to be carefully chosen by a machine that measures your IQ – Ignorance Quotient – on a scale of one to minus three thousand.

I am actually typing this in bed in a hotel in Sofia, Bulgaria, where I had my hair cut today. This job takes about two minutes as I have no hair anyhow, but later I’ll post a rather blurry picture of the whole event, taken by my partner.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Anonymous

    “Can’t spell?” Bollocks!

    Altringham or Altrincham, a small town in the parish of Bowden and county of Chester, near the Duke of Bridgewater’s canal from Manchester to Runcorn ; it is about 8 miles south-west of Manchester, and nearly 180 miles north-west from London.

    See
    http://www.oldtowns.co.uk/Cheshire/altringham.htm

  2. Newdell

    It’s not that I ever look at Trump or have noticed his clothing….but after your comment I opened four websites of British suits and style to see what proper gentleman’s dressing should be about. Thanks. sn

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