More on “How to Get a Job”


Quite a few people seem interested in this, so here goes.

After a ghastly week confronting the realities of the U.K. divorce laws, which may be summed up by saying that no good deed goes unpunished we have almost completed the report that goes with the 5 minute video I did on Wednesday.

The report is based on 5 years of getting jobs I didn’t always deserve, followed by 40 years of reading stupid letters from people who wanted jobs but had no idea how to get them.

Because of the vagaries of this blogging racket I can’t reply to you directly, so just email me at drayton@draytonbird.com to get info on how to get it. We like the video so much we’re going to put it on You Tube. I’ll be interested in what you think.

If you like it, I’m going to do something on how to succeed in your career which I found lurking in my files. It’s based on a talk I used to give to graduate trainees who worked for me. I’ll be interested to see what you think about that, too.

Incidentally, if you don’t get an immediate answer about the job-seeking report it’s because I’m off to Italy for a meeting with some of my business partners. Can’t wait!

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. Peter Hobday

    Drayton – love to see the video. In return, here is a joke I have just written that not everyone will get:

    Arial, Franklin and Rockwell walked into a bar in Times Square. The barman says “All right you lot – out! We don’t want your type in here”

    I didn’t say it was funny. Does a joke have to be funny?

  2. Anonymous

    “How to Get a Job”
    What is your opinion of Sir Alan Sugar’s decision to hire Lee McQueen, a candidate on the ‘Apprentice’ show?
    Sugar hired McQueen in the knowledge that he had lied on his ‘CV’.
    Sugar is a super-successful barrow-boy. His decision might provoke mild amusement amongst viewers of that egregious programme. However I don’t image it will do anything for the credibility of his brands and the ‘trust’ I would hope his marketing people are attempting to engender with their customers.
    What a dreadful aspect of current British business morals.

    ‘Appalled from Altringham”

  3. Peter Hobday

    The Apprentice is a TV show, nothing more. The ‘job’ that the winner gets is the kind of ‘brand launch’ a top marketer would appoint a top ad agency to handle. The notion that an apprentice can handle that kind of thing is nonsense.

    The ‘job interviews’ conducted with each of the candidates are a one-way interrogation, a format invented for the law courts, headmaster’s study and media interviewers. It is all theatre, all fiction, like a one-way pingpong game. None of it exists in real life.

    And if I were the producer? I would do it exactly the same ..

  4. I agree Peter; these shows should be called unreality TV.

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