Is yours a “knowledge-centric” organisation?

A while ago I got an invitation to the 3rd Annual Global Information Industry Summit.

You know the kind of event just by reading the pretentious title. One where all the speakers have titles of such immense gravity that they probably sit on the right hand of God the Father or have made so much money they can’t count it.

I wouldn’t turn up if you paid me.

And here’s why.

They don’t face the kind of challenges you and I face. They don’t have to get measurably better results every day or lose the business. They live in When Is The Next Meeting World. They’re the kind of people whose main skill is climbing to the top of the kind of big fat organisations we can all hear going “pop” right now.

Because no matter how smart these guys (and the odd frau) may once have been it’s years since most of them had to fight in the trenches, years since they had to worry where their next crust was coming from.

They’ve made it – and probably forgotten how.

Anyhow, any conference where an accountant talks about “knowledge-centric organizations” has just got to a be great big pile of stinking poo, hasn’t it?

Especially as we know most big organisations are lots-of-ignorance-and-ingenious-systems-that-cost-a-fortune-but-don’t-actually-work-centric.

One of the few pleasures of the current financial catastrophe is seeing some of these people exposed for what they are … and the greatest sadness is that most are walking away with millions.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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