He must be spinning in his grave

This is John Maynard Keynes, the great economist, whose most famous put down may have been, “When the facts change, I change my mind. What do you do, Sir?”

Of course, if he’d been talking to the Gordian Twat the reply would have been, “Not me. I just keep spending. When you’re in a hole, carry on digging”.

I have been astounded in the last week by seeing Brown wandering around the world at my expense giving lectures on what must be done; and even more astounded that his audiences, instead of laughing fit to bust, courteously pay attention.

Getting this man to advise you on economics is like selecting the village idiot as Lord Mayor.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Steve Gibson

    “Getting this man to advise you on economics is like selecting the village idiot as Lord Mayor.”

    I’d say it’s more like

    “putting Harold Shipman in charge of an old folks home”

    or

    “asking Josef Frizl to adopt your 13yo daughter”

    Reply
  2. Anonymous

    Celtic Morning. London just voted the village idiot in as Mayor. He succeeds the previous village idiot.

    Reply

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