Three Gold Stars for unabashed hypocrisy, Darling

It seems that on Wednesday, our Chancellor of the Exchequer, with the usual soulless string of cliches, will castigate the guilty.

“Bank boardrooms have to be the first line of defence against future failures and they should not use the excuse of complex financial products to shield them from blame. Their focus must be long-term wealth creation, not short-term profits.””

He will drone on: “I strongly believe that the process of learning lessons has to start in the Boardroom.”

This from a crook who flipped his house four times to make short term profits.

The report – in the Daily Telegraph says, “Many Labour MPs believe Mr Darling has proved an understated, steadying hand during the financial and banking crisis.”

Very droll. But not as droll as the fact that the former speaker and well-known mumbler Martin is to get tributes in the House of Commons. For what? working valiantly to prevent the exepnses scandal from being exposed? Getting a fat pension when he should be down at the JobCentre?

No lessons have been learned in the House of Commons.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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