A load of you-know-what goes round the S for Sugar bend

Pimlico Plumbers founder Charlie Mullins says the apprenticeship scheme fronted by Lord Sugar has wasted millions of pounds and left thousands of young people out of work.

The programme has cost £2.85m, but of the 18,000 vacancies it has advertised, just 1,185 have been filled. That’s an average cost of £2,405 per apprentice**

Mullins, who is a real plumber and was an apprentice at 15 recognises shit when he smells it.

“Sugar is nothing more than window dressing for the failing policies of a failing Government,” says Mullins

Ah, but the Toad’s favourite barrow boy long ago left the real world and inhabits the Simon Cowell-Michael Jackson-Gordon Ramsay-EastEnders land which for most of the country long since replaced reality.

This is the land where …

Nobody can spell …

Nobody can add, subtract or multiply …

You get certificates for catching the bus …

Every year more and more school leavers get A grades in their exams – but can’t get university places …

Because the country is run by liars and cheats … opposed by more liars and cheats.

** Cost comparison: I paid £19 on Gumtree to find over 80 people wanting a job with me – of whom at least 20 were admirably well qualified. About 95p each. Of course, unlike the government I was spending my money, not yours.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

Leave a Reply

Your email address will not be published. Required fields are marked *