I think we can all relate to this, whatever our gender

A father walks into a restaurant with his young son. He gives the young boy 3 pound coins to play with to keep him occupied.

Suddenly, the boy starts choking, going blue in the face. The father realizes the boy has swallowed the coins and starts slapping him on the back.

The boy coughs up 2 of the coins, but keeps choking. Looking at his son, the father is panicking, shouting for help.

A well dressed, attractive, and serious looking woman in a blue business suit is sitting at a coffee bar reading a newspaper and sipping a cup of coffee. At the sound of the commotion, she looks up, puts her coffee cup down, neatly folds the newspaper and places it on the counter, gets up from her seat and makes her way, unhurriedly, across the restaurant.

Reaching the boy, the woman carefully drops his pants; takes hold of the boy’s’ testicles and starts to squeeze and twist, gently at first and then ever so firmly.. After a few seconds the boy convulses violently and coughs up the last coin, which the woman deftly catches in her free hand.

Releasing the boy’s testicles, the woman hands the pound coin to the father and walks back to her seat at the coffee bar without saying a word.

As soon as he is sure that his son has suffered no ill effects, the father rushes over to the woman and starts thanking her saying, “I’ve never seen anybody do anything like that before, it was fantastic. Are you a doctor? “

‘No,’ the woman replied. ‘I’m with the Inland Revenue.’

Thank you, Ian Dewar

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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