Seig Heil, you undisciplined worms! Advice for budding Hitlers

I keep getting messages from people inviting me to various seminars. I think some are drafted by retired members of the Gestapo Inhuman Resources Kommando.

One a week ago read:

“Managing Employees from Hell: Discipline That Gets Results”

Discipline Do’s and Don’ts
** Why probationary periods don’t work – and what does
** Dealing with difficult issues – absenteeism, gossip, disloyalty
** Documenting employee discipline sessions: What you need to know

Specific Examples of What to Say – and When to Say it
** What to say when an employee blames the problem on you
** How to respond to “You’re not being fair”
** Words you should never use in a verbal warning

Stopping Bad Behavior – Today!
** Keys to separating “performance” from “attitude”
** Why employees don’t respond to discipline – & how to change that
** Following up: When to do it – and how

And the latest read: “E-mail, Facebook,& Blogging: Employee Internet Policies You Need Now”

Is your employee internet use policy out of date? E-mail, Facebook, Blogs & Twitter have become the biggest workplace distraction and also a discipline danger zone for managers. Should you limit employee access to Facebook? When can and should you discipline an employee for off-duty online conduct? Join us for this 60-minute audio conference where you will discover:

** Keys to an drafting effective online & social networking policy
** What employers must do to address employees’ off-duty online conduct?
** Monitoring employee use of the internet: what’s legal & what’s not
** Implementing effective e-mail policies: What you need to know
** Discipline do’s and don’ts for employee online behavior

You know what? I’ve never had these problems.

I’ve been hiring people for 44 years now, ever since I got my first job as a creative director. Some didn’t work out. There were a couple of alcoholics**, one or two creeps, a few loonies and a very, very few useless sods, but they mostly were pretty good.

I joked with them, drank with them, screamed at them, made friends, inadvertently ended up in bed with a few and helped one or two out every now and then.

One I helped out proceeded to wreck my business – but through stupidity on my part for letting him and on his for getting it wrong.

But they weren’t employees from hell. Just ordinary people who if carefully chosen and treated reasonably do their best – and better than you expected. I always thought – and still do – that the biggest element in success is your colleagues. Not your clients. Not your product. Not your customers. Your colleagues.

I am proud that – among other minor successes – at one point the chief executives of JWT and O & M in this country were former colleagues of mine.

If your people are pissing about downloading videos of people doing strange things with random mammals when they should be working, you’re not managing them properly.

Either they don’t have enough to do – your fault – or you haven’t explained that success comes through hard work – and they’ll be rewarded for it: also your fault.. Some probably hate you, and you deserve it.

Maybe you made the awful mistake of hiring through a “human resources” department. People are too important to be left to functionaries who think they are “resources”.

Or maybe you work for (name any ministry, quango or local government office here).

Work should be fun, not duty.

One day David Ogilvy came into my office and asked me, “What do you actually do, Drayton?” “I’m in charge of entertainment,” I replied. “My job is to make sure people come in early, leave late – and enjoy every minute of it.”

By the way, there was a big joke here yesterday about a young kid called Gordon Brown passing his Maths exam. Hilarious. Let’s face it, that other great twat has proved beyond any doubt that he can’t add up to save his life – and we’ll be paying for it for decades.

** Alcoholic: someone you don’t like who drinks as much as you do

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. “Either they don't have enough to do – your fault – Some probably hate you, and you deserve it.”

    I left a very good job a few years back, in an invesment bank for precisely these reasons.

    The manager was excellent, so he was promoted.

    The morons (two for one) who replaced him were excatly what you've described – Hitlers – who knew nothing about people.

    Whenever I've had the occassion to manage people I always ensured they enjoyed their work.

    If someone screwed up I wuld never let them off the hook, but I would explain that it was because they were good at their jobs and if I let them off they would only do it again and not learn from their errors.

    They always left happy with that and even thanked me for it.

    The two morons who were my last managers only knew how to punish people, whether or not they deserved it.

    And they sucked up to the client so much they punished their own people just to make themselves look good.

    Like I said, I just quit in the end.

  2. Steve Gibson

    I think they missed a bullet:

    ** What to do when your best employee says “you're a useless, miserable, joyless twat and I've just accepted a job with [your main competitor]. Now, fuck off.”

  3. Anonymous

    I worked for an Account Manager who once said that fear was the best motivator and staff should just do what they are told without question.

    Six year later, I joined another firm and on the second day I bumped into by former manager and I am pleased to say, I was much higher than him in the organisation.

    I soon made sure he had no management responsibilities and had him moved to a different role doing what he is good at. He was much happier and actually turned out to be a good bloke.

    If there's any point to this; it's good workers don't necessarily make good managers.

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