Fondly dedicated to the relief of hairy marketers

We have a certain fondness for Ricky Gervais here, as his producer operates above us in darkest Newman Street, W. 1.

So have you noticed that ever since he made The Office wearing a ludicrous goatee lots of people, instead of drawing the sensible conclusion, have started sporting these silly examples of facial topiary?

For instance I just got yet another e-mail from some genius who promises to make me richer than Croesus practically overnight through the miracle of e-mail marketing – and, yes, he was wearing a goatee.

So Crispin, one of my colleagues, helpfully drew my attention to The Goatee Saver, illustrated above. Wonderful, isn’t it?

Incidentally, if you suspect that goatees are suspect, and it may take a little longer to get rich here’s an idea. Why not join me for a day or two at our Eadim event in a couple of weeks? We’ve reluctantly decided to offer it by the day, because most people can’t afford the full week out of the office.
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Go and have a look now and let me know what you think. You can see the EADIM site here, but details on each individual day are here.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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