Meanwhile, back in the real world, O Mighty Toad

Fresh from his Bono-Hugs at the Let’s Reward Failure Oscars SuperToad claims that “international action”- one of those specious, vague phrases he loves – has saved 7 million jobs world wide.

Even viewed through the distorted lens of official statistics this is the square root of fuck all. In tiny Britain alone 4 million people are out of work – without counting a great many more carefully hidden in Whitehall’s rococo statistical mazes.

Two current pieces in The Spectator – by Fraser Nelson and Andrew Gilligan – give us a clearer idea of what is going on in the real world. They encapsulate the loony toons policies that are destroying millions of people’s lives – and this country’s ability to compete

  • If you’re a girl leaving school you have two options: employment or pregnancy. With one child and no job, £207 a week benefit income is more than the average wage for a hairdresser or teaching assistant.
  • With two children, it is £260 a week — more than a receptionist or library assistant earns. With three, it is £324 a week, more than a lab technician, typist or bookkeeper.
  • The Department of Work and Pensions has 14 manuals totalling 8,690 pages explaining its benefits – without including Gordon’s almost completely incomprehensible tax credit system.

Nobody at the Department of Work and Pensions fully understands how all these various benefits and credits work. Many of those who receive them cannot read that well, but I bet they understand this powerful argument for vigorous and repeated copulation.

  • The London underground with its steps and escalators is almost impossible to use if you’re in a wheelchair. So Transport for London plans to spend nearly £400 million to deliver what it calls ‘step-free access’ for the disabled to some of its Edwardian stations.
  • Boarding almost any train will still involve a step insurmountable to wheelchairs. So this expenditure is pretty pointless.

A powerful argument for a little common sense: but does Mayor Boris Johnson – once an editor of The Spectator – retain any? Or have power and access to other people’s money deprived him of it?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Simon M

    Access for the disabled is extremely important and we should make it easier. However, let's get real for a change and just accept that one of the sad things about disability is that you cannot be as mobile as you would like to be.

    So making an antiquated underground service accessible just isn't worth the money for the relatively small amount of people who would benefit.

    Life's shit, get used to it.

  2. How much for dropping a kid or two? You've got to be shitting me!

    Which complete fuckwit, decreed that that sporning kids was akin to prostitution?

    After minutes of research, I believe that in France you get a fucking medal if you are stupid enough to have 5, total fucktards running countries everywhere.

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