It would have been helpful if I’d given you the right link …
http://www.dack.com/web/bullshit.html
Sorry.
But you must make allowances. When I was young they were just introducing gaslighting.
Er … if you want to benefit from the economy bullshit generator I so generously offered
About the Author
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Drayton,
sorry, I tried your link but couldn't find the bullshit generator. But thanks anyway for the link to the Report Generator. I've used some of the suggestions in a document and it's worked a treat.
Our straight-forward, common sense recommendations now look so cutting edge, it's like we aggregate open-source mindshare. Excellent. Now that we grow back-end architectures we can increase our daily rate. And we can reinvent that game where we have to say this stuff in meetings without pissing ourselves.