In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
It really isn't much trouble copy-pasting the URL into my browser to open the link, but it would be even less trouble if the link actually worked 😉
It works for me, Anonymouse, because I just tried it. Sorry it doesn't for you. Mind you, I'm always having problems. Bring back quill and parchment!
Excellent
Wonder if they swiped that “fun boarding” thing from Westjet?
Thats brilliant, love it. Isn't Ryanair based on the SWA model? Looking at this I think not anymore!
Here's an ad they did about loving your bags which I thought was good too.
http://adsoftheworld.com/media/tv/southwest_airlines_grab_your_bag_it_s_on_paul
Oops…forget the link to that ad!