Location, location, location

Glenmore keeps sending me great jokes, and this is the latest – in the best possible taste, naturally.

I need all the jokes I can get today, , as I’m pretending to be serious: our EADIM students are doing their 6 hour certificate exam and I am supposed to be keeping an eye on them.

It’s an interesting experience. The last exam I attended was at University. I walked out, bored. Silly boy.

Anyhow, here’s the joke

A woman takes a lover home during the day while her husband is at work.

Her 9-year old son comes home unexpectedly, sees them and hides in the bedroom closet to watch.

The woman’s husband also comes home.

She puts her lover in the closet, not realizing that the little boy is in there already.

The little boy says, ‘Dark in here.’

The man says, ‘Yes, it is.’


Boy: ‘I have a baseball.’


Man: ‘That’s nice’


Boy: ‘Want to buy it?’


Man: ‘No, thanks.’


Boy: ‘My Dad’s outside.’


Man: ‘OK, how much?’


Boy: ‘$250’

In the next few weeks, it happens again that the boy and the lover are in the closet together.

Boy: ‘Dark in here.’

Man: ‘Yes, it is.’


Boy: ‘I have a baseball glove.’


The lover, remembering the last time,

Asks the boy, How much?’


Boy: ‘$750’


Man: ‘Sold.’

A few days later, the Dad says to the boy, ‘Grab your glove, let’s go outside and have a game of catch.’

The boy says, ‘I can’t, I sold my baseball and my glove.’

The Dad asks, ‘How much did you sell them for?’

Boy: ‘$1,000’

The Dad says, ‘That’s terrible to over charge your friends like that…that is way more than those two things cost. I’m taking you to church, to confession.’

They go to the church and the Dad makes the little boy sit in the confessional booth and closes the door.

The boy says, ‘Dark in here.’

The priest says, ‘Don’t start that shit again;

You’re in my closet now…

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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