File with venom under “Who gives a shit” … and something for the holidays

I just read that a choreographer called Freidman, “fears X-factor winner Joe Elderberry’s debut single The Climb could lose the Christmas number 1 spot to the re-released Killing in the Name by Rage against the Machine. “It could happen,” he warned.

How d’you vote, folks? If this tragic event occurs you can choose between a National Day of Mourning and a bucket of cold tripe poured over Simon Cowell.

Meanwhile, for those of you who read books, here are two that gave me great joy in the last week.

“Then We Came to the End” by Joshua Ferris is the story of a Chicago ad agency going broke in 2001. Sounds depressing, but is actually hilarious, and a far, far better picture of the real world of advertising than Madmen. You get a very good understanding of why so much advertising is crap, too.
What really surprised me was that nothing seems to have changed since 1966, when I was one of the creative group heads at an agency called PKL. I got my job because Charles Saatchi wanted more money than me. Other rather more talented people than me there were Alan Parker and Peter Mayle.

“Salmon Fishing in the Yemen” by Paul Torday is equally good. It’s funny, touching – and contains a wonderful description of a government that is quite clearly based on the Bliar’s. There is an odious press secretary, and the end is most uplifting when the character in that role gets killed as a result of a lunatic photo-opportunity. If only …

The other reading that is giving me great pleasure is quite different: it’s the relaunched, free Evening Standard. I freely admit I got that one wrong. I thought it would go down the pan, but it really is excellent; better than I can ever remember. It’s a heartening reminder that even in the tawdry age of Big Brother and the X-Factor a superior product can find an audience.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Matt T

    I've been having a reasonably heated Facebook debate about the Christmas Number 1 situation. The best bit of course is that all the Facebook 'anarchists' trying to upturn the X Factor apple cart have failed to do their homework. Rage Against the Machine are signed to Epic which is owned by Sony BMG – Simon Cowell's lot. So he wins whoever hits top spot. Poor selection of opposition. And whether we like it or not – as marketeers we shouldn't underestimate the buying potential of 19 million captive viewers on the night of the final. On top of that – all these arses claiming it's ruining the Christmas number 1 'tradition' – again do some homework. In the past 20 years we've had Mr Blobby, Bob the Builder, Cliff Richard twice, St. Winifred's School Choir, Renee and Renate, Shakin' Stevens etc etc. It's always been shit!

  2. drayblog@spoharax.com

    At last, something I can agree with!

    The Evening Standard is just as good. The last issue I read, even ran an exposé on Zac.

    I remember remarking, over a drink to a friend, just after it had been bought for £1, that the Standard was a little too right-wing for me.

    “But, it will all be different, now that it's been taken over by the KGB” he said

    “My point exactly.” I said.

    Shannon O'Hara

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