A voice from the past: Mother Teresa, David Ogilvy – and me

I am the most disorganised, forgetful, dozy person you could ever fear to meet – as a shocked glance at my desk would reveal.

But I always take comfort from a sign Bill Phillips, one of my old bosses, had in his office: “A neat stall is the sign of a dead horse.”

Anyhow, among the debris in our converted brothel of a basement office (yes; it really was once a house of pleasure) are some video tapes in formats unused since the Stone Age, most of which I’ve never looked at.

(Are you getting a little curious?)

Yesterday I started watching one I had not seen in over 20 years and never watched in full. I didn’t even know I had it, but it brought back one of the most deeply satisfying experiences of my professional life.

It was 1989. I had just arrived in the Ogilvy office in Bombay, and the receptionist said, “Oh, all the directors are watching a video of Mr. Ogilvy. In I walked and sat down in the dark.

David was talking at a training programme for senior executives, and I had barely settled down when he started talking about me – and about an account we worked on together where we doubled the billings within a year.

I can’t repeat what he said – too embarrassing – but talk about perfect timing. I walked in, sat down with people I barely knew – and got an immediate testimonial from the boss. It was like all my Christmases had come at once.

Before you get bored by this crowing, I should tell you that he said a great deal more.

If you want to know what it was like to work for the best advertising man – and certainly the most inspiring – on the planet, well this shows you. He was pretty old at the time, but my God, what a presence.

And one of the best things was that he was extremely funny, with a wonderful line about Mother Teresa.

I’m going to go through the entire recording – and quite a few others I found lying around in the basement where I lurk and put some bits up for you.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

7 Comments

  1. O'Hara

    Jerry Della Femina – Advertising and Journalism.

    His book, while less Academic – and he awas very polite about Reeves and Ogilvy, is much more entertaining.

    And he's still at it, follow link:

    http://www.nytimes.com/2003/08/10/nyregion/li-work-in-the-hamptons-a-war-of-the-poses.html?pagewanted=all

  2. draytonbird

    His Pearl Harbour book is just about the best description of working in advertising in the late '60's I can recall. I sat down and read it in a sitting in, I think '71, when I was one of creative directors at Erwin Wasey. Not so sure about his ads; his Joe Izuzu campaign was an award winning sales catastrophe

  3. Oh, do share this gem of a video!

  4. rezbi

    Drayton,

    It's been over a day since you said you'd put those clips up: Where are they? Come one now, get a move on, I can't wait.

  5. draytonbird

    Those aren't the same clips, Rezbi; don't give me a hard time!I never even knew I had the Ogilvy one. It will be up next week, I swear.

    Drayton

    http://www.draytonbird.com
    http://www.eadim.com
    To get my helpful marketing tips (no charge) reply saying “ideas”
    Easily amused but not easily shocked? Go to
    http://drayton-bird-droppings.blogspot.com

  6. rezbi

    I'm pulling your leg, Drayton. My way of saying those videos you mentioned sound good.

  7. Newdell

    yes tell more, and keep all of your promises about stuff you planned to write and tell us about. sn

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