Thank you, Robert who sent me this …

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

6 Comments

  1. rezbi

    Its not write. All these persons making silly and stupid miss takes.

    Make's me want take a to there heds and say to them “look, you're gramar is complitly rong”

    What on earth iz yuze doin!

  2. Andy

    I get it like you're very rude and aggressive and you're in need of anger management.

    What you're unlikely to hear is you're a real nice guy thanks for correcting me in such a nice way, I don't often get to meet pedants and what a pleasure it is.

    Yours
    Andy

  3. draytonbird

    This wasn't aimed at you, Andy. I just found it funny! Though if you SIN in this way, take warning!!!! The grammardroids will get you.

  4. You're quite right, it's not that fucking hard until you hear of the levels of utter stupidity that we have now arrived at under this appalling government.

    The head of a recruitment agency in Thetford, Norfolk, was told that they could not advertise a vacancy for a ‘reliable’ worker because this would discriminate unfairly against unreliable workers and would so be deemed as offensive.

    Clearly one can no longer advertise for ‘honest’, ‘diligent’, ‘competent’ or ‘sensible’ staff as this would give offence to the criminals, the bone idle, the incompetent and the plain stupid. Obviously neither can one specify gender, age, ability to read, write or even speak English.

    I now understand why I do not understand any job vacancies advertised in the Guardian for the unemployable. God help us.

  5. rezbi

    Andy,

    Not having a go at you, but correcting certain types of errors is not being pedantic. These are silly errors by people who really should learn the difference between two types of spelling.

    It's just another example of how low the level of education has dropped in the UK.

  6. Newdell

    uhhh, duhhh, To, Two, Too? and lately Once replaced with ones. OMG what’s next?

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