A slight change of gear for the weekend … my son’s party band. Give it time to play – and see what you think

I guess this comes either under the heading of “something entirely different” or favouritism. It’s a rough edit of a promo for a ’60’s retro band called The Word. I’m totally biased, but I think it’s pretty good, don’t you?

The perky left handed bass guitarist and vocalist is a mystery to me. I have no musical talent whatsoever, very little hair and am right handed, but he really is my son. He’s played everywhere from Moscow to Taiwan to the Casino in Monte Carlo, works a lot with The Bootleg Beatles, and he co-produced and co-wrote much of my daughter Martina’s first solo album.

Besides being a good musician he’s very funny. But don’t let that my prejudices put you off hiring the band for weddings, funerals, bah-mitzhahs etc.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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