As one gets bolder, priorities become rather different


A friend sent me this grand piece of advertising, possibly recalling how hard I found it to write some funeral insurance stuff last year, and hoping it might activate the good fairy of inspiration.

Another thoughtful soul reminded me of this, which I have seen before, but which you may not have. It’s a Craig’s List personal ad, clearly written by a very kindly person.

To the Guy Who Tried to Mug Me in Downtown Savannah night before last.

I was the guy wearing the black Burberry jacket that you demanded that I hand over, shortly after you pulled the knife on me and my girlfriend, threatening our lives.

You also asked for my girlfriend’s purse and earrings. I can only hope that you somehow come across this rather important message.

First, I’d like to apologize for your embarrassment; I didn’t expect you to actually crap in your pants when I drew my pistol after you took my jacket… The evening was not that cold, and I was wearing the jacket for a reason. My girlfriend had just bought me that Kimber Model 1911 .45 ACP pistol for my birthday, and we had picked up a shoulder holster for it that very evening.

Obviously you agree that it is a very intimidating weapon when pointed at your head
… isn’t it?!

I know it probably wasn’t fun walking back to wherever you’d come from with that brown sludge in your pants. I’m sure it was even worse walking bare-footed since I made you leave your shoes, cell phone, and wallet with me. [That prevented you from calling or running to your buddies to come help mug us again].

After I called your mother or “Momma” as you had her listed in your cell, I explained the entire episode of what you’d done. Then I went and filled up my gas tank as well as those of four other people in the gas station — on your credit card. The guy with the big motor home took 150 gallons and was extremely grateful!

I gave your shoes to a homeless guy outside Vinnie Van Go Go’s, along with all the cash in your wallet. [That made his day!]

I then threw your wallet into the big pink “pimp mobile” that was parked at the curb …. after I broke the windshield and side window and keyed the entire driver’s side of the car.

Later, I called a bunch of phone sex numbers from your cell phone. Ma Bell just now shut down the line, although I only used the phone for a little over a day now, so what’s going on with that?

Earlier, I managed to get in two threatening phone calls to the DA’s office and one to the FBI, while mentioning President Obama as my possible target.

The FBI guy seemed really intense and we had a nice long chat (I guess while he traced your number etc.)

In a way, perhaps I should apologize for not killing you … but I feel this type of retribution is a far more appropriate punishment for your threatened crime. I wish you well as you try to sort through some of these rather immediate pressing issues, and can only hope that you have the opportunity to reflect upon, and perhaps reconsider, the career path you’ve chosen to pursue in life.. Remember, next time you might not be so lucky. Have a good day!

Thoughtfully yours,

Alex

I probably don’t have to ask you to forward this one.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. rezbi

    That was so funny I really hope it's real and all of that happened.

    Rezbi
    http://directanddigitalmarketing.com/

Leave a Reply

Your email address will not be published. Required fields are marked *